Note to Parents: Spending Less Doesn’t Mean Giving Less: Parents’ Choice Foundation Releases 2008 Holiday Guide

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Parents’ Choice, the nation's oldest nonprofit guide to quality children's media and toys, released its annual guide online at http://parentschoice.org/holidayguide.cfm?thePage=books&p_code=p_boo. A companion Parents’ Choice Gift Finder widget provides assistance in the selection of the organization’s recommended gifts for any price range.

Parents' Choice Holiday Gift Guide Logo

And long-term play value means more value for your ‘toy’ dollar. The more ways a child finds to play with a toy, the longer she’ll play with that toy. Not only does that make good parenting sense, it makes good financial sense.

With more than two weeks left to the holiday shopping season, parents who use the Parents’ Choice Holiday Guide will find plenty of ideas for every age – and the welcome news that spending less does not mean giving less.

The 2008 Parents’ Choice Holiday Guide addresses an underlying lesson of the troubled economy: It’s time to exit the excess lane and get back on the road of less is more. A few small gifts can add up to a more thoughtful, more fun, and more valuable holiday experience. Spending less money and more time isn’t a hardship; it’s an opportunity.

Parents’ Choice, the nation's oldest nonprofit guide to quality children's media and toys, released its annual guide online at http://parentschoice.org/holidayguide.cfm?thePage=books&p_code=p_boo. A companion Parents’ Choice Gift Finder widget provides assistance in the selection of the organization’s recommended gifts for any price range.

The 2008 Holiday Guide offers gift lists based on a child’s areas of interests, rather than a manufacturer’s marketing interests. Whether shopping for a budding astronaut or artist, a young scientist or engineer, the Parents’ Choice Holiday Guide suggests gifts from the best of 2008, and revisits ideas from years past. The guide steers gift givers to a variety of toys, games, music and more for holiday giving - and seasons of playing.

When shopping for children’s gifts, Parents’ Choice suggests putting the emphasis on the person, not the present. With that in mind, budgets and recipients will benefit.

“In thinking about ways to get the most value for your dollar this holiday season, consider that although ‘hot’ toys offer short-term fun value, they don’t always deliver long-term play value,” said Claire Green, president of Parents’ Choice. “And long-term play value means more value for your ‘toy’ dollar. The more ways a child finds to play with a toy, the longer she’ll play with that toy. Not only does that make good parenting sense, it makes good financial sense.”

About Parents’ Choice Foundation:
Established in 1978, Parents’ Choice (http://www.parents-choice.org) is the nation's oldest nonprofit guide to quality children's media and toys. Parents’ Choice reviews books, toys, music, television, software, videogames, websites, and magazines for children and families of all achievements and backgrounds.

The Foundation’s purpose is to search out and recommend products that help kids grow – imaginatively, physically, morally and mentally – fairly priced products that are fun, safe and socially sound.

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Claire Green
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