Most of the traditional ways developers reach out to consumers in foreign cities are not effective and don't serve either party very well. So we decided to bring the developments to the people who would be most interested in learning about them
Toronto, Canada (PRWEB) December 10, 2008
Imagine being able to explore a luxurious oceanfront condominium in North Carolina, a second home in Orlando, or a super new storm resistant building right on the Gulf of Mexico in Texas, all at once without even setting foot on a plane, Toronto residents interested in buying in the U. S. can do that at Central Showplace, a 12-month-a-year permanent expo showcasing resort properties and developments in the U. S. that recently opened in a ground floor retail space in the Soho Metropolitan Hotel at 38 Blue Jay's Way in Toronto.
Even though a quarter of all foreign buyers in the U. S last year hailed from north of the border, the challenge of buying in a foreign country remains a formidable obstacle for Canadians thinking about a second home in the U. S. Finding the right property in the right location and knowing enough about the market and the buying process to be certain of the decision can be time consuming and often costly.
It's a dilemma familiar to Harold Green, a marketing expert who has helped launch resort developments across North America. "Most of the traditional ways developers reach out to consumers in foreign cities are not effective and don't serve either party very well. So we decided to bring the developments to the people who would be most interested in learning about them," he says, emphasizing the incentive that inspired for Central Showplace.
At Central Showplace, Canadians will be able to preview a number of properties, learn about various resort destinations across the U. S. and have their questions about buying in the U. S. answered. Although the information is very similar to what potential buyers find at an onsite sales center, the atmosphere at Central Showplace is decidedly low key. The goal is to educate, enabling Canadian consumers to make educated decisions. Since some of Central Showplace staff members have visited the properties, they can give potential buyers first-hand insights into the experience at each as well as answer specific questions.
Most importantly, according to Green, since Canadians are often uncertain about buying in the U. S., Central Showplace will take them through the buying process step by step. Affiliations with lenders, lawyers and accountants will provide individual support and answers to address their specific concerns about purchasing a second home in the U.S.
Another valuable introduction to the U. S. markets comes from ongoing series of events and seminars. The series kicks off in November with a seminar, "Financing the U. S. Acquisition," conducted by a proven lender who has facilitated mortgage financing in the U. S. for Canadians. Additionally, the group's extensive relationship with Canadian real estate brokers is another important facet that will give resort developers even greater exposure in this market.
Central Showplace doesn't replace actually visiting a resort before a purchase, but it does reduce the number of trips one has to make and it makes those visits more productive and enjoyable. Consumers who were introduced to a resort at Central Showplace say the information they gained before leaving home was an invaluable foundation that gave them a much greater degree of certainty about their choice. And once they got to the resort they found they were open and receptive to the experience.
Central Showplace is now open.
About Central Showplace:
Central Showplace (http://www.centralshowplace.com) is permanent retail expo and information website showcasing U.S. resort properties to second home buyers in Canada. Central Showplace provides information to Canadians about real estate opportunities available in the southern U.S. and assists buyers in obtaining information essential to a purchase decision.
About Marie-Josee Lafontaine:
Harold Green is a partner in Central Showplace and founder of Scollard Group International (http://www.scollardgroup.com). Working with leading real estate developers, Harold Green and Scollard Group have successfully marketed real estate developments throughout North America using a multi-faceted marketing that strategically takes a developer from concept to closing.
For Company Bios and High Resolution Images Contact:
Marie-Josee Lafontaine (Partner)
Cell.: 416.986.1533 (Toronto)
Cell.: 713.539.4361 (Texas)