New York (PRWEB) December 12, 2008
Forming a "perfect fit" of two complementary cutting edge companies creating new opportunities in the online radio space, TargetSpot, Inc. the nation's largest internet radio advertising company, announced a partnership with Slacker, the leading Personal Radio innovator.
Slacker will sell inventory through TargetSpot's online advertising platform, which allows businesses of all sizes to cost effectively create, target (by geography, listening preferences and/or demographics) and deliver high-impact audio and visual advertising. Additionally, Slacker ad inventory will be available to agencies and large advertisers through TargetSpot's full-service account management team.
Slacker Personal Radio, available online at http://www.Slacker.com, enables listeners to personalize over 100 expertly programmed stations and create, edit and share their own Personal Radio stations. Slacker listeners also have easy access to artist profiles, album reviews and cover art within the Slacker Web Player, on their Slacker Personal Radio Players and soon on BlackBerry smartphones.
"With millions of tracks from every genre of music, Slacker provides a powerful, yet easy-to-use music experience that is tailored to each listener's particular tastes," said Jonathan Sasse, VP of marketing for Slacker. "Working with TargetSpot will allow advertisers to offer our listeners advertisements and promotions that fit their unique preferences and location."
"Slacker has developed a ground breaking product to ensure that the listener gets the music they want to hear - whether it's in the car, on the street or at work. Similarly, TargetSpot's unique hypertargeting platform and cost effective and easy to use ad creation technology is focused on enabling the advertiser to follow the listener - the right listener - whether it is by geography, demographic or any other category," said TargetSpot CEO Doug Perlson.
In addition to providing cutting edge advertising technology and services for the Slacker online music player, TargetSpot will enable advertising for its mobile platform, including the Slacker G2 and their upcoming BlackBerry smartphone application.
"Internet radio is already seeing phenomenal growth, but we're going to see those numbers skyrocket with the increased availability of mobile, on-the-go platforms," said Doug Perlson. "Consumers want to be able to connect with their favorite audio content with the kind of flexibility that Slacker affords, and advertisers want access to these consumers who are so deeply engaged."
The addition of Slacker to TargetSpot's roster of stations follows the company's recent acquisition of Ronning Lipset Radio in October. TargetSpot now represents more than 1000 stations, on more than 50 radio groups and web properties. The network partners include the top tier of internet radio, from large terrestrial broadcasters such as CBS Radio and Entercom, to the big internet pure play properties such as Yahoo, AOL and Live 365, to the best independent stations such as Big R Radio, 181.fm and 1club.fm.
TargetSpot (http://www.targetspot.com), the leading internet radio advertising network, connects top brands as well as small and local business to the online listeners of more than 50 partners, including CBS Radio, AOL Radio, Entercom, Live 365, Yahoo Music and Nassau Broadcasting. Advertisers can use TargetSpot's award-winning self-service advertising platform or work with TargetSpot's full-service account management team to create, target (by geography, listening preferences and/or demographics) and deliver high-impact audio and pre-roll video advertising across more than 1000 internet radio properties. Founded in 2007, the company is based in New York City.
About Slacker, Inc.
Slacker is the world's first Personal Radio company offering "Your Radio Everywhere." Slacker allows music lovers to play highly personalized music online at the Slacker web site or on the go with Slacker Personal Radio players. Visit http://www.slacker.com for more information.
Slacker and Slacker.com are registered trademarks of Slacker, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.