Forecast for 2009: Cloudy - Appistry Offers Predictions and Announces Interactive Webinar on Future of Cloud Computing

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Enterprise Cloud Adoption; Death of the App Server; HP Middleware; Cloud Standards; and Amazon Developer Tools to shakeup Enterprise IT Landscape in 2009

This is an unprecedented time in the history of global economics and cloud computing offers a compelling advantage for enterprises to more quickly and cost-effectively deliver highly-agile applications and IT services

Cloud computing thought leaders at Appistry, a provider of cloud application platform software, today offered its predictions for cloud computing in the year ahead and announced an interactive webinar to explore these topics in greater detail. These predictions and webinar are offered at a time when the overall economy and cloud computing industry face a variety of challenges and opportunities. Uncertain economic times and rising business costs have companies evaluating how to best leverage cloud computing to create increased value and operational efficiency in the current marketplace.

Appistry's Cloud Predications Interactive Webinar will be held on Thursday, December 18, 2008 from 2:00 p.m. (EST) to 3:00 p.m. (EST). The interactive webinar will feature a panel of top executives and thought leaders from Appistry who will provide an in-depth look at Appistry's predictions for cloud computing in 2009. Those interested can register for the webinar at:

"This is an unprecedented time in the history of global economics and cloud computing offers a compelling advantage for enterprises to more quickly and cost-effectively deliver highly-agile applications and IT services," said Kevin Haar, CEO, Appistry. "Several trends are emerging that will enable enterprises to take full advantage of cloud computing. It's our belief that the introduction of cloud-enabled application platforms will accelerate cloud adoption among businesses of all sizes -- enterprises in particular -- in 2009. Our predications for 2009 are based on our deep expertise in this market, as well as a keen understanding of where cloud computing is headed."

2009 cloud computing predications from Appistry include:
1. 2009 Will Herald the "Year of the Cloud" for Enterprises
Virtualization has matured; the economy is sinking while business costs are rising; and private clouds have already captured enterprise attention for their inherent security and reliability. These factors and more have created an ideal environment for enterprise cloud computing to thrive in 2009.

2. Cloud Platforms Will Begin to Overtake the App Server in 2009
Oracle and others will continue to fight a losing battle to keep their legacy application server cash cows alive. Oracle will do everything it can to protect its Oracle Application Server and BEA WebLogic franchises. In no way should they be counted out of the market, but newer, cloud-specific platforms are poised to further erode aging middleware options.

3. HP Finally Works Its Way into Middleware
While competitors scramble to save the app server, companies such as HP will be presented with an opportunity to capitalize on their competitors' app server weaknesses. Without the constraints of older middleware that must be retrofitted for the cloud, HP is poised to use cloud computing to take market share from IBM's traditionally reliable middleware business. In the past, these two behemoths have battled it out around hardware and services, but HP could smell blood in '09 and look to take advantage of a rare IBM weakness in software.

4. Several Organizations Will Offer Standards for Cloud Computing - Standards Debate Rages On
Historically, technologies have evolved and succeeded because of standards. The process of getting to these standards is often a dirty, political and hard-fought mess. 2009 will see this same evolution take shape around the cloud. Already we're seeing several attempts at standardization, including IBM's RCC. The year ahead is just the beginning; we don't expect true standards to emerge until well into 2010. The question is: Who will win the battle and drive the process?

5. Amazon Will Release Tools to Enter the Platform Arena
While most eyes are on Google and Microsoft, Amazon has emerged as the company doing the heaviest lifting to advance cloud computing. Look for Amazon to move up the stack by offering additional tools for cloud developers in 2009, putting them at odds with the partner ecosystem they've built around companies such as RightScale, Elastra, 3tera and Appistry.

In addition to the interactive webinar, Appistry has issued an invitation for others to add their 2009 cloud computing predictions to the company's blog at:

About Appistry
Appistry simplifies cloud computing for the enterprise, opening the door to a more agile and scalable IT environment. Appistry's application platform addresses the complex challenges of building, deploying and managing a wide variety of applications and services for both public and private clouds. Appistry's products are designed specifically for cloud environments, delivering transparent scalability, application-level fault tolerance, and automated management to new and existing applications. Appistry customers include FedEx, GeoEye, Lockheed Martin and Northrop Grumman. For more information about Appistry, please visit

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