We are excited that dealers are now turning to IRON Search - both online and print - as the most effective and measurable way to escalate the results of their used equipment marketing efforts.
Fenton, Mo. (PRWEB) December 11, 2008
Today, IRON Solutions, Inc. (http://www.IRONsolutions.com) announces that three more agricultural equipment dealerships joined Titan Machinery, Inc. (NASDAQ:TITN) in advertising their used equipment in the first IRON Search® print section, debuting in the December 2008 Edition of Wallaces Farmer, a Farm Progress publication.
Last week, IRON Solutions announced that Titan Machinery was the first to sign on to the new print section bringing IRON Search machine listings to the pages of Farm Progress state and regional publications, including Wallaces Farmer. Joining Titan are three additional dealerships representing thirteen locations in Iowa and Nebraska: Barker Implement, A&M Green Power and Del-Clay Farm Equipment.
"When advertising various brands of equipment, the new IRON Search section gives us a more even playing field with competitive brand dealers," states Tamera Ostrander, Advertising & Marketing Coordinator for A&M Green Power. "The unique layout of the new IRON Search section, convinced us it was the most effective advertising opportunity for us. We have confidence that our customers will like the new layout because it is very easy to find a specific model of equipment that is sorted conveniently by manufacturer brand."
"Wallaces Farmer is a well-known publication in our area and it reaches out to a number of customers whom we have not been able to reach effectively in the past," adds Jackie Ewart at Barker Implement, a six-location John Deere dealership in Iowa.
"Our dealership is always looking for the most efficient advertising channels that will allow us to reach as many customers as possible, as effectively as possible. With the strength of both IRON Search and Wallaces Farmer, we recognized this was our opportunity to reach our target market through both print and online channels in a uniquely effective, measurable way."
"Because I wear several different hats in my dealership, I need the most efficient tools to help me reach my current and potential customers," comments Jay Funke of Del-Clay Farm Equipment. "The IRON Search web-to-print tool that takes my listings from IRONsearch.com to their print section in Wallaces Farmer was exceptionally easy -- to the point it was fun to use."
"Equipment dealers have many options for advertising their used equipment. But we realized that no other print shopper publication provides a dealer any way of measuring performance," comments Scott Derksen, IRON Solutions Chief Information Officer. "We are excited that dealers are now turning to IRON Search - both online and print - as the most effective and measurable way to escalate the results of their used equipment marketing efforts."
The December 2008 Wallaces Farmer publication is scheduled to reach subscribers' mailboxes on December 15th.
About IRON Solutions, Inc.
IRON Solutions, Inc. (http://www.IRONsolutions.com) is the leading source of Equipment Market Intelligence™ for used agricultural, industrial and outdoor power equipment. IRON Solutions provides an integrated portfolio of services to manufacturers, dealers, producers and finance companies who want to make business-critical decisions, informed by easily accessible and accurate market information. IRON Solutions publishes the Official Guides, the trusted source of the gold standard in equipment valuation data, and http://www.IRONsearch.com, North America's largest used tractor and equipment Web site.
About A&M Green Power
A&M Green Power was created when two of Southwest Iowa's oldest and most respected John Deere Dealers joined forces in 2006. Today, A&M Green Power has six locations across Southwest Iowa and Southeast Nebraska. Building strong relationships with our customers and exceptionally equipment and parts available is the foundation that A&M Green Power has built its business around. View A&M Green Power's current equipment listings.
About Barker Implement
Since 1936 Barker Implement has been a John Deere dealership and in the last few years we have been doing a lot of changing and growing. As a part of the most important industry in the world we strive to make our customers, employees, owners and communities successful by being an integral part of helping rural communities endure. Barker Implement is a full service John Deere dealer that provides equipment solutions to our area agricultural, commercial, and residential communities. View Barker Implement's current equipment listings.
About Del-Clay Farm Equipment
Del-Clay Farm Equipment has its roots back to 1947 when its doors were opened by Paul Livingston. Currently, Del-Clay is owned and managed by the Funke family. The Funke family took over in 1992, and has since seen steady growth. Del-Clay has carried the New Holland line since day one. During their years of growth they have since added AGCO, Bobcat, Parker, Kawasaki, and Krohn to our line. View Del-Clay Farm Equipment's current equipment listings.
About Titan Machinery Inc. (NASDAQ:TITN)
Titan Machinery Inc., founded in 1980 and headquartered in Fargo, North Dakota, owns and operates one of the largest networks of full service agricultural and construction equipment stores in North America. The current Titan Machinery network consists of 52 dealerships in North Dakota, South Dakota, Minnesota, Iowa and Nebraska, including two outlet stores, representing one or more of the CNH Brands (NYSE:CNH) CaseIH, New Holland Agriculture, Case Construction, New Holland Construction, Kobelco and CNH Capital. Additional information about Titan Machinery Inc. can be found at http://www.titanmachinery.com. View Titan Machinery's current equipment listings.
About Farm Progress Companies
Farm Progress Companies, Inc. is the nation's largest agricultural media company. Its business operations include 23 magazines that mass nearly 1 million rural subscribers, farm shows, complementary Web sites, custom publishing services, including e-content and e-publications, and the ag industry's most comprehensive database. The company also produces proprietary and contracted databases and market research for a variety of clients who serve and need to reach and understand America's farmers, ranchers and rural-living consumers. Farm Progress' roots date to 1841 with Prairie Farmer, which holds the distinction of being the nation's oldest continuously published magazine. Visit http://www.FarmProgressCorporate.com for additional company information.