An effective mobile lead management program is critical to the success of any mobile marketing campaign
Woodland Hills, CA (PRWEB) December 11, 2008
Gumiyo, the nation's leading mobile marketing and technology provider, today announced the release of Mobile Lead Management™ (MLM), a set of tools developed to help auto dealers maximize ROI from their mobile marketing campaigns. The lead management solution integrates seamlessly into Gumiyo's Mobile Ready platform, enabling dealers to quickly and easily capture, process and manage real-time mobile phone SMS text messaging inquiries from consumers.
"Mobile Lead Management is very similar in purpose and function to Internet lead management," said Rich Abronson, vice president of marketing for Gumiyo. "These tools ensure that in-coming mobile phone leads, which come from down-funnel car buyers, are properly tracked and responded to so that dealers can connect with on-the-go customers and make the sale."
Gumiyo's Mobile Lead Management solution centralizes dealership efforts to reach and interact with mobile consumers responding on an immediate and emotional basis to a dealer's traditional advertising. Using cutting-edge methodology, it lets sales staff capture, monitor, and act on in-coming mobile phone leads with communication tailored to the preferences and tolerances of each buyer.
Features of the new solution include:
-Capture of mobile leads from in-market car buyers in one central system.
-Native integration with the dealership's CRM system via ADF format.
-Tracking lead events such as lead form submissions and replies to text messages from consumers and dealers.
-Routing of lead alerts in the form of text messages and email--in real-time--to sales personnel for immediate follow-up.
-Detailed reports on leads, conversions, and other vital mobile lead data for review, analysis, cross-reference with historical sales data, and integration with follow on service and fixed operations.
The Gumiyo Mobile Ready platform is a turnkey mobile marketing solution enabling automotive retailers to launch a mobile presence, merchandise inventory and listings to mobile phones, and run mobile marketing campaigns. Simple mobile phone response codes, unique to each dealership, are incorporated into the auto retailer's print advertisements, classified and online listings. Consumers use the code to quickly and easily send text messages to the dealer for additional vehicle information. The system automatically replies to the buyer with a link to the dealer's mobile Web site.
"An effective mobile lead management program is critical to the success of any mobile marketing campaign," said Abronson. "It ensures that dealers can reach buyers, provide relevant content, initiate a dialogue and, most importantly, generate revenue from their mobile strategy."
About Gumiyo (http://www.gumiyo.com)
Gumiyo connects small and medium-sized businesses with consumers in the mobile space and facilitates their real-time conversation. By seamlessly integrating a mobile presence into an overall marketing and merchandising strategy through SMS, MMS, and the Mobile Web; partners and advertisers can dramatically increase the number of interactive touchpoints with their customers anytime and from anywhere. As one of the earliest entrants in the field of mobile classifieds, mobile merchandising, and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development.
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