"Twitter Means Business" -- A Twitter Manual for Companies

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Wondering how Twitter can be used for business? Wonder no more. "Twitter Means Business," a new book by Julio Ojeda-Zapata, tells all.

A new book released by publisher Happy About is a "how to use Twitter" guide for businesses. "Twitter Means Business: How Microblogging can Help or Hurt your Company" taps the wisdom of Twitter expert and leading technology journalist Julio Ojeda-Zapata (@jojeda on Twitter).

See how Twitter -- the fastest-growing social network, according to Nielsen Online -- is used by corporations like Comcast, Dell and JetBlue. This book profiles dozens of businesses of all sizes on Twitter. These are tracking what is said about their brands in the "twitterverse," and are interacting with customers in Twitter's conversational style.

Find out how businesses are using Twitter in innovative ways -- such as responding to complaints, nurturing online relationships, posting hot deals and recruiting evangelists -- with "tweets" that are just 140 characters or less.

Twitter has become a place to burnish a corporation's reputation, drum up new business, get ideas from customers and find those who wield influence online. "Twitter Means Business" documents these trends, and more.

Public-relations agencies are also on Twitter, showing their business clients how to use the service. "Twitter Means Business" devotes a chapter to such P.R. agencies, ranging from giants to tiny P.R. shops.

Learn how businesses that don't understand the Twitter culture can be blindsided. "Twitter Means Business" shows how ignoring Twitter can hurt a company. "Twitter means Business" has tips, tricks and tools so businesses will understand Twitter and use it effectively. The book examines rival microblogging services used by companies, too.

What do Twitter veterans think about this? One "Twitter Means Business" chapter consists entirely of tweets by experienced Twitter users who give their thoughts on the service's business uses. Julio writes about his own experiences using Twitter at the St. Paul Pioneer Press, and shows how the newspaper is another useful case study for businesses needing to grasp and exploit Twitter.

Julio also identifies Twitter thought leaders, like social-media authorities Laura Fitton of Pistachio Consulting (@pistachio) and Chris Brogan of chrisbrogan.com (@chrisbrogan). These have praised "Twitter Means Business."

Brogan says, "Julio's book on Twitter is the first business-minded book about the topic that I feel comfortable recommending to companies wondering why they should consider the tool for their organization. I've found a resource that I will share effusively." "Twitter Means Business" is a unique blend of professional reportage and social-media insight. It is the one book to buy for anyone needing to master Twitter.

· Title: Twitter Means Business
· Subtitle: How Microblogging can Help or Hurt your Company
· Author: Julio Ojeda-Zapata
· Publication date: November 14, 2008
· Prices: Paperback $19.95, e-book $11.95
· ISBN: Paperback: 1-60005-118-9 (978-1-60005-118-0)
· ISBN: E-book: 1-60005-119-7 (978-1-60005-119-7)
· Library of Congress control number: 2008941050

Learn more about "Twitter Means Business" at http://happyabout.info/twitter/tweet2success.php and http://twitin.biz.

Reach the author at julio (at) twitin.biz. He is available anytime for book-related interviews or social-media commentary.

Buy the book
Get "Twitter Means Business" at Happy About, on Amazon (http://bit.ly/twittermeansbusinessonamazon), and at bookstores everywhere.

Press copies
A free review copy of "Twitter Means Business" is available to the press upon request at prupdate (at) happyabout.info.

About Happy About®
Happy About® books deliver wisdom. Our books are smaller, compact, high-impact reads that are typically 100-150 pages and are delivered in paperback, e-book or portable-device format. To learn more about Happy About visit http://www.happyabout.info For quantity discounts, please contact the publisher, Mitchell Levy, at mlevy (at) happyabout.info or 408-257-3000.


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