Advertisers need to be able to instantly identify important trends such as a gradual decline in average position, the relationship between bid and CTR and more.
Wurzburg, Germany (PRWEB) December 16, 2008
Wisco have released AdwordsReporter 2 for Windows 2000, Windows XP and all versions of Windows Vista; an easy to use reporting solution for Google AdWords.
Google AdWords is an effective source of highly-targeted traffic, and Google provide their advertisers with an astonishing amount of information, data and tools to manage their accounts. The problem with the system is the overwhelming amount of information that often leaves advertisers unable to spot important trends.
And with the current economic crisis, many advertisers are being forced to cut back on their AdWords budgets, taking the risk that sales and opportunities are being lost through doing so.
"The sheer amount of data provided by Google can result in vital trends being missed." according to Thomas Wetzel, CEO of Wisco. "Advertisers need to be able to instantly identify important trends such as a gradual decline in average position, the relationship between bid and CTR and more."
AdwordsReporter imports data from a Google AdWords account, then displays the information required to make quick, informed and accurate decisions. AdwordsReporter instantly shows the correlation between bid price, average position, conversions and more, and while the precise figures are always accessible, two sets of data are constantly displayed graphically against each other.
The result is an instant real-time view of the account, campaigns and ad groups that provides advertisers with a variety of different facts and patterns, to identify and understand the important trends in their accounts.
If an account's costs are increasing, or the cost per conversion is slowly increasing with time, AdwordsReporter will instantly display this information. Other features include the ability to quickly identify click and impression fraud, which ads are the most effective, the effect of adjusting bids on average position, clicks, conversions and more.
And if the advertiser wants to ensure that this task occurs on a regular basis, the reports can be automatically emailed from within the Google AdWords account, then quickly and easily imported into the AdwordsReporter interface.
AdwordsReporter allows the advertiser to save time, identify threats and opportunities, and streamline the process of effectively managing their account.
AdwordsReporter is priced from US $149. Further information and a fully-functional free 14-day trial version are available from http://www.adwordsreporter.com.
Evaluation Copy Available on Request