Percussion Introduces Marketing Services

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Percussion Marketing Services provide the marketer with an understanding of their industry's Web 2.0 landscape, help identify those conversations that have the greatest impact on a brand, and generate metrics that track the progress of their Web 2.0 program.

Percussion Marketing Services are a nice complement to our Percussion Content Management System and our Community Marketing Solution, and provide a systematic approach toward generating Web 2.0 results.

Percussion Software, a provider of Content Management System (CMS) software, solutions and services for managing, analyzing and improving online business results announced today the unveiling of its first three Marketing Services - the ORBITâ„¢ Report, Web 2.0 Competitive Audit and the Web 2.0 Executive Briefing.

The services provide the marketer with an understanding of their industry's Web 2.0 landscape, identify those conversations that have the greatest impact on a brand, and generate metrics that measure the progress of their Web 2.0 program. With potentially thousands of conversations occurring around a specific subject, product or service, it can be difficult for marketers to zero in on those Web 2.0 activities that are influencing their brand. Percussion Marketing Services provides structure and focus for Web 2.0 programs, assuring a higher probability that their social media program will generate revenue, memberships or leads.

The three Marketing Service products include:

ORBIT Report - Identifies the major social media influencers of a brand
and/or issue, and creates a map that quantifies the spheres of influence.

Web 2.0 Competitive Audit - An in-depth look at competitive and complementary websites and social networking outreach. This creates a report indicating Web 2.0 competitive threats and opportunities for a brand.

Web 2.0 Executive Briefing - An on-site session that covers a client's competitive landscape, how 2.0 is currently impacting a category and brand, and provides five strategies a business can implement immediately.

"While businesses realize the value of using social media to drive results, starting a Web 2.0 program can be a bit daunting," commented Bill Beardslee, SVP, Marketing and Business Development at Percussion. "Technorati is tracking over 133 million blogs. And Board Tracker monitors 32,000 forums, some with as many as 300 active threads. Percussion Marketing Services helps cut through the Web 2.0 noise, identifies the small handful of blogs, social networks, forums or sites that impact a business, and provides continuous measurement to allow a marketer to track progress as their Web 2.0 program matures."

Percussion has already hosted seminars in Cambridge MA (Harvard Faculty Club) and Palo Alto CA (Four Seasons Hotel) where groups of marketers collected to discuss and learn about Web 2.0.

"The Percussion Web 2.0 seminar was one of the best seminars I have attended", mentioned Judy Dudley, Director of Marketing at Au Bon Pain, a 225 unit bakery/café chain. "Too often seminars are used to sell products or services. The Percussion seminar in Cambridge remained true to its objective - provide a practical view of Web 2.0. I walked away from the seminar with focused recommendations on how I could improve our Web 2.0 program at Au Bon Pain."

"More and more of our clients are realizing that they need to be involved in the two-way conversations that are taking place beyond the four walls of their sites," mentioned Joe Wykes, President of Percussion. "Percussion Marketing Services are a nice complement to our Percussion Content Management System and our Community Marketing Solution, and provide a systematic approach toward generating Web 2.0 results."

The ORBIT Report is the result of a partnership between Percussion and SocialSphere Strategies.

About Percussion Software
Percussion is the provider of The Percussion Approach, a combination of our CMS, solutions and services that have a singular focus - driving business results through multiple online channels including websites, intranets, blogs, and mobile devices. The Percussion Approach allows marketers and line-of-business owners to create, analyze, and change online content and delivers the stuff that really matters - revenue, membership, or leads.

Percussion has been helping a broad cross-section of corporations, institutions and agencies generate online results, including Hotwire.com, ING Direct, Alliance & Leicester, Kohl's, U.S. Department of State, Vegas.com, The Washington Post, and the University of London.

More information can be found at http://www.percussion.com.

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