Jams World Clothing Teams with Famous Amos Cookie King On New Store Concept

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The founder of Famous Amos Cookies - Wally Amos - is back baking cookies again, now under the name Chip & Cookie. He's teamed with famous swim, surf and clothing maker, Jams World, and opened the first Chip & Cookie boutique in Waikiki, Hawaii. Jams World is making shirts and other related "cookie inspired" clothing and is sold exclusively at the new store. Amos plans to open more stores and is baking cookies as fast as he can.

chip cookie", has launched his new cookie boutique, Chip & Cookie, at the Royal Hawaii Center. And he's teamed with Jams World, the creators of JAMS, on a special collection of Wally Wear clothing, available exclusively at the new store.

In addition to five varieties of "America's best tasting cookies™" which are all sold by weight, the boutique features Wally Wear including the introduction of the Wally Amos Aloha Shirt produced exclusively by Jams World®. They also offer t-shirts, bags, and accessories.

"This is a delicious project for us," said Pua Rochlen, President of Jams World. "Wally was the force behind the original Famous Amos cookies so you know his new cookies are the best. And we at Jams World like to associate with only the best!"

The cookies are made with Wally's personal recipe and baked fresh daily. "Every cookie is handmade with Aloha," Amos said. "We use only the finest natural ingredients...the cookies are baked with butter, so contain no Trans Fat. We also use Watkins Vanilla Extract, known for their quality Madagascar Bourbon Vanilla Extract. No preservatives are used."

Books by Wally Amos, including "The Power In You," "Man With No Name," "Watermelon Magic," and his newest titles "Be Positive," "The Power in Self-Esteem," "Live An Inspiring Life." and "Positive Thinking," as well as memorabilia from his days as Famous Amos, will be available in the Wally World section of the boutique.

In the Read it LOUD! area, designed for the keiki, Chip & Cookie dolls and books are featured plus children's t-shirts, other gift items, and a collection of popular children's books. Parents are invited to read books to their children in this area. During the grand opening, Amos will read aloud to children who attend. Periodically, he will also read to children in the store business hours and in the Royal Grove the sculptor of Princess Pauahi Bishop reading to a little girl.

The boutique is named for the Chip & Cookie dolls created by artist Christine Harris-Amos as "Ambassadors of Reading." Her distinctive artistic touch enhances the design of the boutique.

Active in national literacy programs for three decades, Amos is the Founder/Chairman of the Read It LOUD! Foundation, which has partnered with the Library of Congress to launch a national Read it LOUD! campaign September 27, 2008. "Our goal is to get 5 million parents reading aloud to their children for 10 minutes a day over a three year period," Amos said. "Ten percent of the profits from Chip & Cookie LLC will be donated to the Read it LOUD!
Foundation."

Amos is featured in a weekly read-aloud program, "Keiki Corner," aired Saturday and Sunday mornings on KHET Hawaii Public Television.

Chip & Cookie
The new Chip & Cookie boutique is located on the second floor of Building C of the Royal Hawaiian Center at 2201 Kalakaua Avenue, Honolulu, Hawaii 96815, phone (808) 922-1844. Chip & Cookie is also located in Kailua, Hawaii 96734 (808 261-1811). To find both locations, just follow your nose. For general information on Chip & Cookie and Wally Amos, contact Connie Wright, (808) 732-5278 or visit the website at http://www.chipandcookie.com.

About Jams World
Created by a surfing family in 1964, Jams® surf shorts made their debut at the world famous Makaha Beach on the Hawaiian island of Oahu. Jams caught the attention of the media (cover of Life magazine) and quickly became a phenomenon, known for producing brightly colored surf trunks that reached to the knees. Since then, the family owned and operated Surf Line® Hawaii, a surf clothing pioneer that still manufactures its products domestically and remains true to its philosophy of creating new ideas and styles all based around a strong belief in freedom, difference, color, humor and love.

For more information on Jams World, visit http://www.jamsworld.com
or call Howard Ruben PR at (818) 823 1971.

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