In Dad We Trust: Mr. Dad Announces Seal Of Approval Winners For The 2008 Holidays

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Armin Brott, America's Most Trusted Dad, announces the winners of the Holiday 2008 Mr. Dad Seal of Approval, recognizing outstanding products that bring dads and kids closer together.

What do a top secret adventure to Iberia, a night vision flashlight, a virtual tour of a truck assembly plant, and a Hairy-Eared Dwarf Lemur have in common? They're all among the winners of the Holiday 2008 Mr. Dad Seal of Approval, a national service created by Armin Brott, America's Most Trusted Dad.

While some guys are still happy with traditional Father's Day fare such as power tools and the latest tech gadget, what today's dads really want, says Brott, are games, toys, and activities that will help them maximize the time they have to spend with their families and enrich their father/child relationships.

"We created the Seal of Approval in response to hundreds of our readers and listeners, who asked us to recommend quality products for dads," explains Brott. He and his team choose winning entries that meet or exceed the criteria that support Mr. Dad's mission: they give men the resources, tools, and information they need to be the fathers they want to be and that their families need them to be. "And this year, with consumers' budgets tighter than ever, we tried to highlight gifts that are fun--and affordable," adds Brott

The Mr. Dad Seal of Approval is trusted by some of the toy world's biggest brands--including Lego, Haba USA, the Smithsonian, and the Magic Schoolbus Series--as well as a host of smaller companies. "Although we've won many awards, I am most excited about the Mr. Dad Seal of Approval," said Craig Olson, creator of the Baffle Gab board game. "Your Seal of Approval assists Dads around the country to identify games that bring families together for quality time while having fun and learning. A great combination!"

For this Holiday season, Mr. Dad partnered with to create a joint Mr. Dad Seal of Approval/GreatDad Recommends award. "Our team of evaluators considered more than 75 entries," says Brott, "and we selected the ones we thought did the very best job of bringing dads and their children closer together."

"Dads are looking for 'kid-friendly' labels or seals of approval on products and services," says Dr. William Bennett, a pediatrician and member of the panel that evaluates entries for the Mr. Dad Seal of Approval and GreatDad Recommends programs. "Dads should care if a product or service bears these seals because this means real dads have looked at the product and not only given some thought as to whether it's apparently safe, fun, reputable, good for kids, but have seen the product in action and tested it."    

Just in time for the Holidays, Brott is available for interviews to discuss the selection process, the winners, and the Seal of Approval itself.

  •     I Spy Matching Game, from Briarpatch
  •     Readeez Volume One, from the Readeez Company
  •     Go Galileo science and music DVD
  •     Jishaku, The Game of Magnetic Action

The complete list is available at, and Mr. Dad is now accepting applicants for the Father's Day 2009 Seal of Approval. Recipients will be announced just after Mother's Day, 2009.

For additional information on the Mr. Dad Seal of Approval, or to schedule an interview with Armin Brott, please contact June Elliot or visit

About "Mr. Dad" Armin Brott
Armin Brott is the country's leading expert on fathers and families and has helped millions of men around the world become the fathers they want to be. His seven bestselling books including The Expectant Father and The New Father: A Dad's Guide to the First Year, provide tips and advice for every phase of fatherhood. He reaches millions more concerned parents--fathers and mothers--each week with his nationally syndicated newspaper column ("Ask Mr. Dad") and syndicated radio show ("Positive Parenting").

With his well-earned credibility and lively advice, Armin has been a guest expert on fathering on hundreds of television and radio shows as diverse as NBC's "Today Show," CBS's "Early Show," CNN, and "The O'Reilly Factor," and has been featured in hundreds of national and local publications. The father of three, Brott lives with his family in Oakland, California. To find out more, visit

Headquartered in San Francisco, California, is a leading source of experience, recommendations, inspiration and advice for dads - delivered from the male perspective.


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June Elliot
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