Click Consult Study Finds That Combining PPC and SEO Increases Conversion Rates By 51.5%

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Click Consult, a leading UK search marketing agency, today revealed the findings of their combined Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) study.

Click Consult, a leading UK search marketing agency, today revealed the findings of their combined Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) study. The study found that conversion rates for clients who combined PPC and SEO were 51.5% higher than clients who just undertake PPC.

A random sample of 44 clients was used in the study to ensure coverage of different industries and different conversion types, such as e-commerce transactions and completed enquiry forms. For this sample of 24 'PPC only' clients and 20 'PPC and SEO' clients, conversion rates over a 3 month period (01/09/08 to 30/11/08) were analysed and compared.

"The findings of this study make a compelling case for companies to unite their PPC and SEO campaigns," comments Matt Bullas, Managing Director of Click Consult. "A sponsored links ad and an SEO listing together on the first page of the search results not only generates addition traffic and revenue through a website, but it also makes a company look like a major player in the industry."

For more details about Click Consult, please visit our website http://www.clickconsult.com or call 0845 205 0292.

About Click Consult:-
Established in 2003, Click Consult is one of the UK's leading internet marketing companies. Click Consult and its specialist SEO division - SEO Consult - provide the following services: Pay-Per-Click Management, Search Engine Optimisation, Affiliate Marketing, E-Mail Marketing, Website Design and Development, Shopping Feed Set Up and Online PR. With over 35 Staff in Cheshire and London, Click Consult now has over 200 PPC and SEO clients in every major industry. Click Consult is fully certified by Google AdWords, Microsoft adExcellence, the Internet Advertising Bureau, SEOCertification.org and TopSEOs.com. In recent studies by TopSEOs.com, Click Consult was ranked amongst the UK's top 3 PPC and SEO companies.

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Mark Bissoni

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