Blotterpal Announces Launch of Greeting Card Application for Facebook Users

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New application is "the HobbyLobby of Facebook". Blotterpal is the first website to allow users to position items on a virtual canvas and incorporate photos which are stored on the social networking site to create compelling e-cards.

Blotterpal is pleased to announce the launch of our new greeting card application for Facebook users. The application allows Facebook users to create personalized e-cards by positioning items on a virtual canvas. Users can choose from a blank canvas, a range of background images or photos stored on the social networking site. A unique feature of Blotterpal is the ability to use a friend's photo as a canvas and therefore produce a truly personalized card for that friend.

During the Christmas period users will be able to choose from over 1000 items, including themed items such as santa and snowmen, all of which can be positioned on the virtual canvas to create the e-card.

The application can be accessed directly at http://apps.facebook.com/blotterpal

Trials suggest that the application will be most popular amongst women aged 30-55. During the trial of 150 male and 150 female users the most active users (those who used the application more than 3 times during a week) were women aged 30-55 (86% of women in this age group).

Toby Hobson, the founder of Blotterpal commented on the trials "It's very interesting to see interest from women in this age group - I think it shows that social networking sites are maturing and becoming more mainstream"

About Blotterpal inc.

Blotterpal was founded in January 2007 with the aim of providing compelling online media editing tools. It's product suite includes the blotterpal photo editor (http://www.blotterpal.com) and various tools for social networking sites.

Contact

Toby Hobson
Founder and CTO
Blotterpal inc.
Tel: 773-382-8705

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Toby Hobson
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