Swedbank Improves Customer Experience and Focuses on Industry Leadership with Scala Digital Signage Deployment throughout Lithuania

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Swedbank has deployed Scala to improve customer experience and gain a leadership position the Lithuania banking industry.

Swedbank

These 140 banks needed a centrally managed system with advanced functionality. As we see it, Scala had the software to meet the specified requirements. Now they can communicate efficiently and easily with their customers in all 140 branches

Scala, the leading provider of end-to-end solutions for the connected signage market, today announced Swedbank has deployed Scala to improve customer experience and gain a leadership position the Lithuania banking industry.

In mid 2006 Audiotonas, a Scala Certified Partner, was contacted by Hansabank, later to be called Swedbank. Swedbank's vision is to be the leading financial institution in their marketplace. With more than 22,000 employees, Swedbank services over 9 million private customers and 500,000 corporate customers in Sweden, Estonia, Latvia and Lithuania. The bank's future growth lies in Russia and Ukraine.

Swedbank needed a state-of-the-art audio/visual network to communicate and entertain customers in all of their bank branches across Lithuania. The system of choice needed to have advanced functionality for broadcasting videos with background music and be managed from a central location.

The bank knew precisely what they required; they tested a previous system that did not meet their requirements. The system did not have the necessary functionality to efficiently operate the network. The system used local PCs and screens requiring someone to go to every bank branch to add new content to the network. The system could not be managed from a central location.

Audiotonas recommended Swedbank to investigate Scala, the most advanced system in the world for such an application. Audiotonas started to provide demonstrations of Scala at the beginning of 2007. After demos and negotiations Audiotonas and Swedbank signed the contract to deploy a digital signage network in 140 bank branches across Lithuania. The deployment process started in 2008 and the plan is to finish in 2009. The contract has a value of 1.8 million LTL (about 0.52 million EUR). Bigger branches are equipped with an audio system and a 40-inch LCD screen; smaller branches are equipped with only an audio system. The audio systems are mainly used for background music and audio advertisements and the LCD screens for video content. To date, there are Scala players installed in 130 branches, 70 players are already on the duty. The 10 remaining branches will be finished within 3 months.

"These 140 banks needed a centrally managed system with advanced functionality. As we see it, Scala had the software to meet the specified requirements. Now they can communicate efficiently and easily with their customers in all 140 branches", says Darius Viskaitis, Project Manager for Audiotonas.

In September 2008 Audiotonas and Swedbank also signed a contract for content management. Audiotonas is now managing all the advertising content in Swedbank throughout Lithuania.

Swedbank is happy to report that they have not been disappointed. "Everything that was promised was exactly what was delivered. I also want to emphasize the unique possibilities in the Content Manager that helped us operate a much more cost-effective system," says Mr. Kestutis Pavolas in Swedbank.

"The ability to entertain and inform customers is a positive result of the Scala network. Swedbank has learned that we can use the network to display brand advertising and increase our brand awareness in the marketplace. The network has led to a better customer experience throughout our banking network. We also realize the network will allow us to increase sales of our own banking services. Loyal and satisfied customers translate to leadership in the Lithuania banking industry and Swedbank is focused on industry leadership," says Mr. Pavolas.

About Scala
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, allowing customers to create, manage and distribute both traditional and digital signage via one software platform. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive touch-screens and kiosks, etc. Scala pioneered the digital signage industry and today drives over 70,000 screens worldwide; more screens than all competitors combined. The company's digital signage platform customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. The company's advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, and many more. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, The Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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RICHARD TRASK
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