Healthcare marketing is a very specialized skill. It takes specific knowledge of regulations and requirements, but it also takes an understanding of what works for a very different kind of audience. I think these wins are a testament to the strength of our portfolio and our experience in the healthcare market.
Georgetown, Texas (PRWEB) December 15, 2008
IF marketing & advertising today announces that it has added to its growing list of healthcare services clients with three new contracts in the Austin area. The new clients of this Georgetown-based advertising agency include the Travis County Healthcare District, the Georgetown Health Foundation and Carousel Pediatrics. With an expanding portfolio of branding, web design and marketing for healthcare providers, IF continues to bolster its reputation as one of the Austin area's leading agencies in marketing healthcare.
The Travis County Healthcare District (TCHD) contracted IF marketing & advertising to develop three new websites, including the District's organizational website, the site for the county's community health centers and the employee intranet. The TCHD is a limited-purpose taxing district, created in 2004 when Travis County voters elected to assume responsibility for providing medical and hospital care to indigent persons within the county. Today, the TCHD operates 14 Community Health Centers that serve as the primary medical home for more than 50,000 adults and children in Travis County.
The Georgetown Health Foundation tasked IF's full-service marketing team with developing a new brand identity, including logo and verbal identities that capture the organization's mission and differentiate them from the for-profit aspects of the hospital system. IF was also tasked with designing and creating a website that effectively communicates the foundation's approach, methods and strategic partnerships in the community. The Georgetown Health Foundation is the non-profit arm of Georgetown Hospital, an affiliate of St. David's Healthcare System in Georgetown, Texas. They provide collaborative leadership and financial support for programs aimed at expanding health programs, promoting access to healthcare services and enhancing the wellness of Williamson County residents.
Most recently, IF marketing & advertising has also been contracted by Carousel Pediatrics, a rapidly growing provider of medical, dental and orthodontic care for pediatric patients throughout the Austin area. Carousel's innovative care model includes comprehensive health, dental and orthodontic services in convenient locations, with extended hours to accommodate working families. After enjoying tremendous growth over the last few years, Carousel Pediatrics has enlisted IF for a complete rebranding process, including logo, tagline and verbal and visual brand elements, aimed at positioning the company for future expansion. In addition to traditional marketing and advertising applications, this work also includes market research and consulting for the planning and design of the newest Carousel Pediatrics location scheduled to open in Southpark Meadows in 2009.
"Over the last few years, we've developed a strong reputation among firms marketing and branding in the healthcare industry, and now that reputation is really paying off," said Will Furrer, President of IF marketing & advertising. "Healthcare marketing is a very specialized skill. It takes specific knowledge of regulations and requirements, but it also takes an understanding of what works for a very different kind of audience. I think these wins are a testament to the strength of our portfolio and our experience in the healthcare market."
About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up-front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generate qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named one of the 50 fastest-growing private companies in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500.
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