Sales and Marketing the Six Sigma Way
Atlanta, Ga. (PRWEB) December 14, 2008
Companies everywhere are struggling to find ways of generating more revenue with fewer resources. After several years of research and testing, a privately owned corporation in Norcross, Ga., is releasing a guidebook for conducting Kaizen Events to improve B2B sales revenues in 90 days or less.
Kaizen, the Japanese philosophy of continuous improvement, is responsible for hundreds of millions of dollars in business improvements in companies around the world. Kaizen Events are a focused, short-term project to measurably improve a business process. They are popular in the U.S., because the results are often dramatic, immediate, and long lived.
The guidebook will be introduced via teleconference on December 18, 2008, at 3:00 p.m. Eastern time by Sales Performance Consultants, Inc. (SPC, Inc.). The presenters will be Michael Webb, author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) and President of SPC, Inc., and Robert Ferguson, Senior Partner of SPC, Inc. The guide book is titled:
"How to Conduct a Sales Kaizen Event to Improve Your Sales Process in a Way Your Customers Will Love"
Mr. Webb said, "Most B2B organizations overlook simple and powerful things they can do to improve their sales results. The time is right for a new concept in managing sales and marketing. When done correctly this makes a lot of sense to salespeople and their managers."
This teleconference will be the third in a series Mr. Webb's company has provided to demonstrate ways kaizen can enable specific, measurable increases in revenues and reductions in sales and marketing costs in 90 days or less. "The language and culture of sales and marketing can be fully connected to kaizen and process improvement approaches. More companies need to understand how easy and valuable these new approaches are," Mr. Webb said.
To register for the teleconference, readers should visit: http://www.saleskaizen.com/SalesKaizen_Guide_teleconferenceDec18.aspx
Michael J. Webb, President and founder of Sales Performance Consultants, is the foremost expert on sales process improvement. Michael and his team have helped companies such as ThermoFisher Scientific, MAQUET, Marriott, Replicon, Accelerent, WaterFurnace, and many others to make their sales funnels flow faster through evidence-based approaches such as Lean and Six Sigma. Michael delivered the keynote address to the first two conferences ever held on applying Six Sigma to marketing and sales. He also has extensive sales training facilitation and field coaching experience with hundreds of salespeople and managers in the U.S. and Canada. Michael is the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) and numerous articles. He can be reached at (877) 784-6507 or mwebb at salesperformance dot com.
Robert Ferguson, Senior Partner of SPC, Inc., trained in Lean and Kaizen in the U.S. and Japan. Robert is a former vice president of Bristol-Myers Squibb and has held operations, sales/marketing, and general management positions with various companies, and has won major process improvement awards from Fortune 100 clients. His industrial sales process work at DuPont Automotive was benchmarked and ranked best in class, worldwide by Xerox. More recently Robert was CEO and co-founder of ValueNetex Corporation and Value Reporter LLC, software companies that were engaged in business improvement strategies and products. He can be reached at (888) 438-8919 or rferguson at salesperformance dot com.