New Tool Receives Rave Reviews as One of Crafters' "Favorite Things!"

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To date, the company is celebrating both rave reviews and record-breaking nationwide sales for its "iPod of Crafting" -- Slice Cordless Digital Design Cutter.

Slice Cordless Digital Design Cutter

Being the gadget junkie I am, I had to check it out for myself

It appears that Oprah is not the only one with a list of "Favorite Things." Timi Taylor and Nancy Norberg, owners of St. Louis's For Keeps Sake, just thrilled more than 100 attendees at their annual scrapbooking retreat with a monumental giveaway of their own. Playing off Oprah's jaw-dropping holiday gift affair, Timi and Nancy welcomed attendees by throwing open the ballroom doors and inviting dozens of their own "elves" to hand-deliver Making Memories' new Slice to a screaming crowd.

Such has been the response - perhaps without the screaming, that is - to Making Memories' new Slice Cordless Digital Design Cutter http://www.whyslice.com. To date, the company is celebrating both rave reviews and record-breaking nationwide sales for its "iPod of Crafting."

"My thoughts? I LIKE! It's really a great little machine," says blogger Katie Piotrowski at katiepiotrowski.blogspot.com. "You can pop the [design] cards in and out with ease, scrolling between the screens is simple, and the screen shows you exactly where the machine will begin cutting."

Archivers, The Photo Memory Store with more than 40 locations nationwide, received its shipment of Making Memories' turquoise-blue portable cutters in mid-October. According to initial sales reports, most stores have already started selling out almost immediately, forcing reorders at unprecedented rates.

Making Memories' (http://www.makingmemories.com) new patent-pending Slice is a portable digital design cutter that measures less than five inches square and weighs less than two pounds. Its iPod-simple interface and easy-to-read graphics window enable users to select from thousands of high-style images and instantly convert them into die cuts ranging between 1" and 4" tall in ½" increments.

One blogger for TheMemoryZone.com reported, "I have to say I was skeptical at first, but no longer. After the initial investment of the Slice itself, I think this will be something that everyone would like to have. The design cards are what make it, there are so many to choose from and the price of each just about can't be beat."        

For Keeps Sakes' Timi Taylor would agree. "The first night of our retreat, we sold out of all cartridges, all cases … everything!" she explains. "The Slice giveaway was best promotion for us; sales-wise we did about $10,000 that night alone!"

The robin's-egg blue Slice, now available through Making Memories (MSRP: $149.99), comes with an exclusive design card loaded with numerous upper and lower case alphabet fonts, plus loads of shapes that can be cut into vellum, vinyl, acetate, textured cardstock, and other media of any size. The battery operated device is further packaged with a power adapter, a 6" x 6" glass cutting mat, five cutting blades and a light repositionable adhesive that secures paper to the mat, enabling users to create crisp, clean cuts every time.

"Being the gadget junkie I am, I had to check it out for myself," said one blogger at CraftGossip.com. "I was personally impressed with the ease in use and the fact that it could fit in my basic crafting kit. I think more and more folks are concentrating on space saving gadgets and the portability of their crafting supplies as people tighten their budgets and continue to downsize. The other cool feature is the fact that it is cordless….which is extremely useful at those crops where outlet availability is limited. All in all, I am impressed."

The Making Memories Slice Cordless Digital Design Cutter is available through craft and specialty scrapbooking stores nationwide, as well as through numerous online retailers. To see video demonstrations of Making Memories' Slice Cordless Digital Design Cutter or for more information, visit http://www.whyslice.com.

Samples of Making Memories' Slice are available for review on a very limited basis | For more information, contact Kelly M. Mooney / This Just In PR & Marketing at 503.722.4080; or Jenny Weston / Making Memories at 801.294.0430 x138.

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