Celebrations.com Launches New Photo Books Powered by SmileBooks

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Celebrations.com, the premier online destination for party planning, and Cewe Color, announced today the launch of a new, exclusive version of the popular SmileBooks PhotoBooks software.

We are thrilled about the opportunity to offer SmileBooks to the Celebrations.com community. The SmileBooks Photo Books go beyond the traditional photo booking tools in the market by offering users unlimited opportunities to express themselves. Some of our Celebrations.com users have had the opportunity to test-drive SmileBooks and have nothing but great things to say

Celebrations.com, the premier online destination for party planning, and Cewe Color, announced today the launch of a new, exclusive version of the popular SmileBooks PhotoBooks software. Now, the Celebrations SmileBooks free software can be downloaded at: http://www.celebrations.com/smilebooks.

Special features of the unique software will allow Celebrations.com users to:

  •     Become an author - turn your children's stories, cook books, travel journals and more into a professionally published books
  •     Create books anywhere - without connecting to the Internet
  •     Personalize every page - use existing templates or create your own
  •     Save digital photos forever
  •     Give the gift of memories

SmileBooks are fun and easy to create and share life's most important moments through beautiful, personalized photo books. From birthdays to holidays, vacations to anniversaries, SmileBooks transforms most-cherished memories into professional-quality albums made for sharing with friends and family.

"We are thrilled about the opportunity to offer SmileBooks to the Celebrations.com community. The SmileBooks Photo Books go beyond the traditional photo booking tools in the market by offering users unlimited opportunities to express themselves. Some of our Celebrations.com users have had the opportunity to test-drive SmileBooks and have nothing but great things to say" says Seth Lasser, General Manager of Celebrations.com. "Offering the ability to capture and preserve the memories from all of life's great celebrations in a unique and creative new way, is a perfect product for our audience."

About Celebrations.com:
Celebrations.com, a subsidiary of 1-800-FLOWERS.COM, Inc., is the new premier online destination for party planning, offering expert advice, and fun, simple planning tools. Whether looking for Super Bowl recipes, creative birthday party ideas or a chic holiday cocktail party -- get expert advice from the most knowledgeable experts in the party planning industry. And, you can share your own party ideas, recipes, photos and videos. From sophisticated Christmas party games to wine and cheese pairings, Celebrations offers expert advice and fun, simple planning tools for life's most important celebrations!

About CeWe Color:
Photofinishing company CeWe Color, with 15 highly-technical production operations and a staff of more than 2,800 employees in 24 European countries and the United States is represented as both market and technological leader. The company supplied around 2.8 billion photos, more than 1 million CEWE PHOTO BOOKS and photo gift articles to more than 50,000 retail partners in 2007. In 2007 turnover amounted to EUR 413.5 million. CeWe Color is "first mover" in the launch of new digital technologies, for example ordering digital photos in the Internet or with the help of order terminals (DigiFoto Makers) in retail stores. Sales of personalised CEWE PHOTO BOOKS are developing extremely well. In 1961, CeWe Color was founded by Senator h.c. Heinz Neumüller. The company went public under the leadership of Hubert Rothärmel. CeWe Color Holding AG is listed on the Prime Standard.

About 1-800-FLOWERS.COM:
The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676); cookies and baked gifts from Cheryl&Co.® (1-800-443-8124); premium chocolates and confections from Fannie May Confections Brands®; gourmet foods from Greatfood.com®; wine gifts from Ambrosia®; gift baskets from1-800-BASKETS.COM® and DesignPac Gifts™ as well as Home Decor and Children's Gifts from Plow & Hearth® (1-800-627-1712), Wind & Weather®, HearthSong® and Magic Cabin®. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market under ticker symbol FLWS.

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Eben Thurston
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