Entraction Chooses Benchmark Affiliate Software Solution

Online gaming software provider, Entraction, has partnered with Income Access to offer its clients an affiliate marketing software solution right out of the box.

Montreal, QC. (PRWEB) December 17, 2008 -- A leading igaming software provider Entraction (http://www.entraction.com) has partnered with Income Access (http://www.incomeaccess.com) for an affiliate marketing solution. This partnership will see Entraction iGaming software integrated with the Income Access affiliate marketing software (http://www.incomeaccess.com/affiliate_software_solutions.asp). Through this deal, Entraction partners will be able to choose to have both their online gaming products and affiliate program powered by a single platform provider.

Income Access has partnered with Entraction to provide an affiliate marketing software solution that reflects the reputation of the Entraction brand. The Income Access affiliate market platform is based on seven years of industry experience, and is is in a constant state of development. It is updated regularly with new features to meet the evolving needs of the igaming industry.

"Our software is regularly updated to meet the marketing needs of the industry," said Nicky Senyard, CEO of Income Access. "The depth of our tracking reports along with our extensive experienced in affiliate management are just a few of the reasons why we believe that Entraction and Income Access will form an advantageous partnership."

Currently powering the Income Access network (http://www.incomeaccess.com/affiliate_network.asp), the Income Access affiliate marketing software is also available for white labeling. It is completely customizable so that operators can offer and affiliate marketing experience that reflects their own brand. To date, the Income Access software has helped the company form partnerships with over 60 operators and more than 17,000 affiliates worldwide.

"Access to a market leading affiliate system makes Entraction more attractive to established gaming operators that already benefit from affiliate marketing as well as to other partners that want to capitalize on affiliates," said Peter Åström, CEO of Entraction. "The Entraction network is growing very fast, both organically and with new partners joining, and the addition of Income Access software is part of our aim to provide the best products and services to our partners."

About Entraction
Entraction Holding AB is an investment company within the digital entertainment industry. The company controls the subsidiaries Entraction Solutions AB and Casablanca Gaming Group. Entraction Holding AB is listed on the First North marketplace of the OM X Nordic Stock Exchange and has approximately 8 000 shareholders. The company's Certified Advisor is Remium AB.

Entraction Solutions AB is a gaming group that offers its partners software systems for poker, sports betting and casino, access to the poker network and a range of peripheral services such as website design, gaming licenses, operation, payment systems, promotional tools and 24/7 support to players. T The poker network is operated by subsidiaries on Malta that are licensed to market and conduct their own gaming activities and to deliver gaming services to partners in the poker network.

Casablanca Gaming Group AB is a gaming group targeting the consumer market. The company's subsidiary Casagaming Ltd in Malta operates the gaming sites 24hPoker.com, Martinspoker.com, Staffpoker.com, Norpoker.com and Danepoker.com. The sites are among the best known gaming sites in Scandinavia.

Please visit www.entraction.com for more information.

About Income Access
Emphasizing long-term, proactive relationships, Income Access works closely with affiliates and operators alike to help them succeed in the igaming space. A leading provider of affiliate marketing solutions, Income Access both operates an affiliate network and offers unmatched affiliate marketing software. To date, Income Access has partnered with over 17,000 affiliates and 60 operators, including a variety of Sportsbook, Casino, Poker, Bingo, Mobile, and Softgames operators.

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