Selling in the fragmented media environment has become tougher, but media brands have an advantage because of their highly engaged audiences
New York, NY (PRWEB) December 17, 2008
Media Industry Newsletter, in partnership with media sales coach Daniel Ambrose, has just released the first annual Internet Sales Guidebook to help media companies leverage the many opportunities for selling around social media, the Web and new digital platforms.
Order your copy here.
The 125-page Guidebook, published by the leading industry publication MIN, covers a wide array of topics related to selling integrated packages to advertisers who are increasingly interested in results-based advertising. With the bar raised higher for return on investment on online spending and the media buying pie arguably not as rich, this Guidebook provides the blueprint for selling smarter and leveraging one's media assets.
Min has partnered with one of the magazine industry's most talented sales coaches, Daniel Ambrose, whose background includes stints as Hearst, Ziff Davis and whose consulting clients range from MediaBistro to Parade magazine.
"Selling in the fragmented media environment has become tougher, but media brands have an advantage because of their highly engaged audiences," notes Diane Schwartz, vice president and group publisher of min. "The Internet Sales Guidebook offers the recipes for closing the sale and providing clients with marketing programs that work."
The Guidebook, tailored for publishers, sales directors and account managers, and marketing and other publishing executives, includes topics such as selling integrated media packages, email sponsorships, leveraging video, optimizing revenue through white papers and webinars, selling around social media. Checklists, charts, a glossary, and useful reference guides are included in the book.
"The Internet offers greater opportunity and greater competition - at the same time - than previous media delivery platforms. Print publishers can be successful here; creating a multi-platform business that is a competitive advantage; but only if they understand the dynamics of the business and execute. The hardest thing for print publishers seems to be to avoid being distracted by each new new thing…whether it is RSS, or XML or cloud computing that they don't really understand, and - like any other business -- focus and execute on the basics," says Dan Ambrose, managing director, ambro.com.
The book can be ordered at http://minonline.com/internetsalesguidebook.html.
The Internet Sales Guidebook is a publication of the min Group, which is part of Access Intelligence LLC. The min family of products and sister brands include min, min's b2b, min Awards programs including Best of the Web, Sales Executive of the Year and Integrated Marketing Awards; CableFAX Daily, PR News and more than 30 other products and
services serving the media and communications executive.
For more information, go to http://www.minonline.com.