Modern Survey Introduces New Employee Engagement Model

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A holistic approach to measure, boost, and leverage employee engagement.

Modern Survey is proud to officially introduce our comprehensive research-based Employee Engagement Model, a unique system for measuring and boosting engagement that highlights impact on the bottom-line.

As bleak market conditions continue to take their toll, many business leaders are feeling the need to drive up human capital efficiencies. Since an engaged employee can be described as an employee that is willing to put in extra effort in order to get their job done, it's no wonder so many professionals across the board are talking about employee engagement. Author and former General Electric CEO Jack Welch has written extensively on the topic. Time Magazine even wrote a feature article about it ("The Rage to Engage", 4/17/08). But with all the talk that's out there, it is important to get the fundamentals right, and that means more than just accurately measuring employee engagement levels, but measuring how well your organization is able to turn that engagement into real business results.

That's why at Modern Survey we take a more holistic approach. Combining state of the art proprietary survey technology, a comprehensive research-proven engagement model, and a dynamic team of experienced consultants and client services experts, Modern Survey helps organizations execute flawless employee engagement assessments that measure the most integral factors in determining how to boost employee engagement levels and leverage the results to achieve business objectives.

Using a survey of 45 core items, our model measures five fundamental dimensions that our research has indicated to be key drivers of employee engagement throughout a wide variety of industries and organizational settings. Additionally, we measure crucial aspects of the supervisory/managerial climate that contribute to these drivers amplifying (if positive) or reducing (if negative) employee engagement levels.

Most business leaders would agree that having an engaged workforce is the right prescription for success. But engagement alone won't increase customer satisfaction, market share, profitability, R.O.I. and sales growth if your employees don't have the necessary capabilities and direction to perform. To perform at peak levels, employees need to be provided the necessary tools, resources and training, and to have their energies and efforts aligned with the company's priorities and overall mission. Seeing the whole picture is key to Modern Survey's approach to employee engagement.

With this in mind, our Employee Engagement Model also measures the critical Performance Enablers that our linkage research studies have repeatedly identified as being strongly related to actual business. (For more info regarding the value of measuring Performance Enablers, please read our case study on Employee Engagement here.)

For a complete and comprehensive assessment of employee engagement, many organizations are interested in finding out how their employee engagement levels compare to others within their industry or region. Modern Survey is able to provide "on-demand" normative data collected in parallel to our clients' own studies.

Modern Survey's panel-sample approach to "on-demand" norms offers numerous advantages over the traditional database of client-norms. Our method enables us to provide fresh data, collected within weeks of the client's own survey. This data is from a national panel-sample and is not limited to a specific set of companies or industries. No survey vendor that uses client-based norms can validly make this claim, no matter how many client surveys they have in their normative database.

When it comes to measuring employee engagement and taking action to improve the productivity of your workforce, Modern Survey believes you need to see the whole picture. Accurately measuring engagement is important, but so too is measuring whether or not that engagement is being utilized. Benchmarking your organization's results and utilizing "on-demand" norms can be vital tools for assessing your organization's employee engagement climate, but it's not effective if is the data is not fresh, scientifically sound and client specific. Backing up our holistic philosophy with cutting-edge survey technology, best-in-class client services and decades of consulting expertise, Modern Survey offers everything you need to accurately measure employee engagement, boost productivity and impact the bottom-line.

About Modern Survey:
In less than a decade, Modern Survey has established itself as a leader in the online survey industry, providing a robust suite of proprietary technologies combined with an array of consultative services that help our clients manage talent throughout the employee life cycle, measure and evaluate customer satisfaction and gain insight into changing markets. Modern Survey products and services have spanned 100 countries on six continents in over 30 languages. In 2007, Modern Survey received over one million web survey responses and generated tens of thousands of advanced reports. Through direct and partner channels, Modern Survey's tools and services have reached more than 500 companies, over 80 of which are among the Fortune 500.


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Christopher Jensen
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