Gift Cards: Capture the Spirit of the Season

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Tri-Plex Packaging's präsenta™ gift cardAbook accessory product for gift cards offers a Season's Greetings theme for this holiday season. As gift cards remain the most requested gift this holiday, the trend toward greater personalization continues, and the gift cardAbook answers this demand.

Season's Greetings gift cardAbook

We developed our präsenta™ gift cardAbook line not only to enhance the gifting experience by expressing the sentiment, but to also bring more value to the gift card by being a gift in itself. Long after the gift card has been used the book remains a keepsake.

Tri-Plex Packaging Corporation, an industry leader in specialty packaging for both discs and gift cards, recently teamed up with Valutec Card Solutions, a leading provider of turnkey gift and loyalty card services to offer the first ever Season's Greetings gift cardAbook-- a patent-pending gift card accessory designed and introduced by Tri-Plex earlier this year.

It seems all across America, gift cards remain as the preferred gift to receive this holiday. Although this season the emphasis is on necessities rather than luxuries, the ubiquitous gift card is certainly a crowd pleaser. Recent surveys show that while gift cards no longer hold the perception of being impersonal as a gift, the capability for greater personalization is very much in demand.

Keith Thomas, VP of Sales for Tri-Plex Packaging stated, "We developed our präsenta™ gift cardAbook line not only to enhance the gifting experience by expressing the sentiment, but to also bring more value to the gift card by being a gift in itself. Long after the gift card has been used the book remains a keepsake."

For this holiday season, Valutec wanted to provide something fresh and different. Al Duggan, VP of Business Development for Valutec, commented, "We are very excited about this (accessory) product as a value-add in our line of card merchandising products. The book has ongoing value to customers who receive it based on the content and is, in our view, a unique and creative way to present a gift card. We also see this product being successful in vertical markets like restaurants, spas, and automotive dealerships."

The Season's Greetings gift cardAbook is currently in stock and available at Valutec along with acrylic display merchandising solutions.

Tri-Plex also has available three everyday occasion gift cardAbooks: Happy Birthday, Thank You, and Congratulations.

About Tri-Plex Packaging:
Since 1990, Tri-Plex has been creating unique packaging solutions that help build brands and add value, with a proven track record of producing innovative and high-impact solutions for some of the most recognized franchises in the world. Our präsenta™ line of gift card accessories is our newest innovation and can be found at http://www.tri-plexpkg.com, sales at tri-plexpkg.com or by calling our offices 212-481-6070.

About Valutec Card Solutions, a Metavante Company:
Valutec Card Solutions is a full service gift & loyalty card solutions provider. For over 10 years, has served as an industry leader in pre-packaged and custom gift card programs and merchandising tools. Their focus is on maximizing the return on investment for each merchant program by providing the right tools for the job and the information needed to make your program a success. Contact 1-866-742-7324 or sales@ valutec.net

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