Gigantic Releasing Selects Imediasee Flash Streaming Service for Groundbreaking First-Run Independent Film Web Site

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Easy-to-use web streaming provider supports independent film releases at the same time as their theatrical release.

Must Read After My Death

For the first time ever, audiences are able to see first-run independent movie releases everywhere in the United States. New York-based film company Gigantic Releasing is using Imediasee's Flash streaming service to change the face of U.S. Indie film distribution with the launch of Gigantic Digital (http://www.giganticdigital.com). Technology from Imediasee - a leading video content delivery network and the first pay-as-you-go Flash video streaming service with no required monthly fees or long term commitments - is a key enabler too making first-run independent movie releases available everywhere in the United States.

The website, http://www.giganticdigital.com, enables anyone in the U.S. with a broadband connection to access Gigantic's first-run feature films in markets where there is no theatrical distribution. Releases will go up 'day-and-date' with theatrical openings in major markets, announced Gigantic Releasing president Mark Lipsky.

Independent titles have been distributed in the same way for decades, with cost and technology restricting their availability to only a small number of cities. As a result, these limited releases have had a hard time leveraging the value of national media outlets and enjoying the full value of the buzz generated for new releases on today's social networking sites. Gigantic is employing the latest digital video technology from Imediasee to achieve the goal of evening the playing field for independent films.

"Imediasee's commitment to quality and affordability make them the perfect video streaming partner for the Gigantic Digital site," said Lipsky.

Never before have video streaming sites had a service that so closely matched their needs. Imediasee is leading the way with high resolution streaming at affordable prices that are available to large and small sites alike. Now anyone can stream a stunning high quality feature length movie which compares favorably with traditional DVD distribution. Imediasee's innovative pay-as-you-go pricing actually matches the site owners cost with their revenue profile, creating the opportunity to rapidly reach profitability on new online video services, and maximize profit on existing services. With no required monthly fees or long term commitments, the barriers to entry have been lowered. Imediasee's service combines ease-of-use with innovative video streaming technology to offer a compelling new way to deliver broadcast and HD quality video on the web.

"We are proud that Imediasee has helped enable this groundbreaking milestone in the history of film distribution," said Steve Popper, CEO of Imediasee. "Not long ago distributors resisted new technologies for fear that they would cannibalize revenue from existing release windows. Gigantic Releasing is demonstrating how new distribution technologies can be used to expand audiences and increase ticket revenues. Ultimately this benefits not just Gigantic and Imediasee, but the entire ecosystem of filmmakers, audiences, online video and IPTV providers."

Imediasee's true streaming CDN supports live and on-demand video. True streaming is ideal for this kind of on-demand application because it enables DVD-like "trick-modes" like pause, fast-forward and rewind. Imediasee provided everything needed for putting high-quality independent films on the Gigantic web site including the video CDN, media servers, data storage, regular back-ups, and traffic analytics, and encoding services.

Imediasee delivers video via the Adobe® Flash® Player in H.264 or Flash Video format, which is supported by over 98% of web browsers and is the de facto standard for web video. Imediasee offers an improvement over traditional Flash video services because its Dynamic Delivery dynamically determines the best video quality and bit-rate for each individual viewer.

"Up to now, the web video service options were constrained to either low-end, poor-quality 'tube-style' video sites, or expensive, complex CDNs and back-end systems," Popper explained. "With Imediasee, we offer the power of a robust CDN with the ease-of-use of a web-based solution while providing amazing picture quality - all at an extremely affordable price. This is the future of web video."

About Imediasee:
Imediasee develops software and services for internet video. The company's Imediasee streaming service uses the latest encoding, compression, Flash streaming and video player software to enable high bit-rate live and on-demand Flash video streaming for high resolution videos at reasonable prices. http://www.imediasee.com.

About Gigantic Releasing:
Gigantic Releasing opened its doors in January 2008, with the aim of bringing new thinking and new technology to independent film distribution. It is headed by Mark Lipsky, a noted marketing and distribution veteran who has held strategic executive positions at film companies including Miramax, Rainbow Media, Lot 47, as well as in online marketing and software development. Gigantic Releasing has two films in current release, "Year of the Fish" and "The Doorman," and recently acquired the acclaimed documentary "Must Read After My Death" for early 2009 release.

Gigantic Releasing is one of four companies under the Gigantic banner, which also includes Gigantic Pictures a film/television producing and production-services arm with over 20 titles to its credit; record label Gigantic Music, which recently released The Walkmen's Billboard-charting "You & Me"; and Gigantic Studios, a state of the art post-production facility slated to open in late 2008. Film producer and musician Brian Devine founded Gigantic in 1996 and continues to serve as CEO of its companies.

Broadline Media and Imediasee are registered trademarks of Broadline Media Corp. All rights reserved. Trademarks mentioned herein are property of their respective owners. Adobe and Flash are registered trademarks of Adobe Systems Incorporated.

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Kent McGrew
Imediasee
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