eWayDirect Introduces New Email Tool to Drive Website Sales, Increasing Non-Buying User Response Rates Up to 10 Times

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New website reengagement technology targets users who abandon ecommerce sites.

Giving up on a website visitor who has not purchased makes no sense. That visitor was on the site for a reason and may simply need a bit more encouragement

eWayDirect today announced a new email marketing tool designed to drive sales from customers who abandon e-commerce websites without making a purchase. The tool's followup "website reengagement" emails generate up to 10 times more sales than regular email campaign messages, with open rates consistently exceeding 50%.

With the website reengagement technology now integrated into eWayDirect's email marketing platform, ecommerce site owners can identify customers and email subscribers each time they visit and automatically send followup emails to opt-in subscribers who fail to make a purchase.

Messages can be customized based on the specific website pages visited, providing additional information or reminding visitors of current specials on the particular products or services viewed. This strategy increases response rates by focusing on products or services that have already sparked the visitor's interest.

"Giving up on a website visitor who has not purchased makes no sense. That visitor was on the site for a reason and may simply need a bit more encouragement," says Marty Donner, CRO at eWayDirect. "Our new website reengagement technology leverages the consumer's browsing behavior to gently push him or her toward completing a purchase. Ecommerce and catalog companies that have tested the offering report dramatically increased sales because of the ability to match the message to users' previously stated preferences."

eWayDirect's website reengagement technology is fully integrated with the company's email marketing platform, included at no extra charge, and available immediately.

About eWayDirect
eWayDirect, Inc. is a full-service emarketing service provider (ESP) offering proprietary Internet-based software applications that help marketers communicate effectively with customers and prospects to maximize brand recognition, sales and customer relationships. The company's emarketing suite includes tools designed to optimize the conversion of prospects to customers, customers to frequent buyers, and frequent buyers to enthusiasts; assist marketers in reengaging non-responsive customers; provide search marketing services including search engine optimization, paid search marketing, and a special article placement service; and more. The company is privately held with offices in Southport, CT, and Raleigh, NC. For more information visit http://www.ewaydirect.com

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Belinda Banks
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