P2Panalytics™ Announced by Brand Asset Digital; Robust Business Intelligence Platform behind P2Pwords™

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Empowering Advertisers with a close to real-time accountability engine across P2P Search, P2Panalytics™ provides unprecedented insight into the consumption patterns behind flagship SEM product P2Pwords™

The ability to promote products and new releases to content consumers where they search and consume content is a powerful tool

Brand Asset Digital, the distributed technologies company with a focus on P2P Search Marketing, P2P Intelligence and efficient LIVE content delivery, announced today its robust P2P intelligence service, P2Panalytics™. P2Panalytics™ provides marketers exclusive access to consumption behavior statistics of users across P2P for the branded content advertised through, P2Pwords™ the first and only search marketing product for P2P. Additionally, that business intelligence is available across all major categories including software, games, music, film and television.

"P2Panalytics™ is about robust accountability and monitoring consumer behavior across P2P, " stated Tim Hogan, Co-founder and CEO of Brand Asset Digital, "The ability to promote products and new releases to content consumers where they search and consume content is a powerful tool," stated Hogan, "but the ability to track the consumption of the content across P2P is a first."

P2Panalytics™ provides advertisers and media companies the most accurate metrics available showing the patterns of their content's geographical consumption down to the zip-code. P2Panalytics™ empowers brands to access business intelligence on the usage habits of over 450 million P2P users worldwide with an accountability engine of world-class proportion. This business intelligence map of P2P consumption is unprecedented.

"With P2Pwords™ advertisers have the ability to connect to their target consumers across P2P Search, the same ability those advertisers have, for example, with Google Adwords SEM for Web Search. With P2Panalytics™ marketers not only get unprecedented Pay-Per-Click keyword driven targeting in P2P, they gain a deeper understanding of the consumption patterns of their core market online. We feel it is taking the best of value added products and services like Google Adwords and Web Analytics and merging them into one relevant to the P2P Search Market" explains Joey P., Co-founder of Brand Asset Digital.

P2Pwords™ is the world's first search marketing platform for P2P search which advertisers have been using to drive more traffic and engagement for their branded content campaigns online. By inserting branded content within actual search results consumers are provided with value added experiences more in tune with P2P search and exploration. Google and others place textual ads around the web search results but are, unlike P2Pwords, never the search results themselves. When clicked on they link you to branded content portals and widgets with that very content on demand.

The P2Pwords™ technology applies the same business model of web based pay-per-click keyword targeting to over 1.5 billion searches a day (Tiversa), 45 billion searches a month, on P2P. That is well over four times the size of web search. Google Adwords, Yahoo Search Marketing and MSN Adcenter have created a web search market worth $22 billion in 2007 on over 10 Billion web searches a month (comScore).

Brand Asset Digital was born of three leading technology companies that merged in the summer of 2007. INTENT Media Works (funded by Allen & Co., Greycroft and Softbank), on the cutting edge of productizing the P2P space for advertisers since 2003, merged with entrepreneur Tim Hogan's Beyond Media and P2P Engineering which had been providing distributed technology services for major film studios, TV Networks and recording labels since 2001.

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About P2Panalytics™: P2Panalytics is the business intelligence behind P2Pwords™. It provides robust business intelligence and insight into user habits and consumption patterns of content across all P2P search providing data to marketers in close to real-time.

About P2Pwords™: P2Pwords is the first Pay-Per-Click platform across all P2P search. It is the flagship product of Brand Asset Digital. P2Pwords allows advertisers and content distributors a highly targeted SEM and SEO service in one across P2P. Drive More Traffic™ with P2Pwords™.

About Brand Asset Digital:
Brand Asset Digital is a distributed technologies company with a focus on P2P search marketing and efficient LIVE content delivery. The company is based in New York City and Pensacola, Florida with new offices opening in California and Michigan. The technology platform behind Brand Asset Digital products is its proprietary distributed CDN (content delivery network), built by Tim Hogan and his development team. Brand Asset Digital is privately funded.

For Press & Media Inquires: The Catalyst Group: 212-244-5450
Ellen Zoe Golden ellenzoe(at)catalystgroupsite.com or Leyla Turkkan leyla(at)catalystgroupsite.com

For Sales & Marketing Inquires: P2Pwords(at)brandassetdigital.com


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Leyla Turkkan
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