CeBIT, Hannover, Germany (PRWEB) December 26, 2008
On March 6th, at the CeBIT exhibition in Hannover, the leading navigation players will come together at a special one day conference. The discussion will centre around the vital tactics companies need to adopt in 2009 to push their business forward and keep up with the surge of connected navigation services and devices.
Navigation has enjoyed an extremely lucrative boom in the last two years capturing a significant chunk of the consumer electronics market. However, as the industry faces a tough sales climate in the coming months, the top players are all pushing connected services. Will this enable them to meet the needs of a demanding consumer base, distinguish their products from competitors and draw new profits?
Jörn Watzke, Vice President Product Line Management at NAVIGON AG, thinks so. ''In 2009 navigation and the internet will be melted. The big challenge for all companies is to shape new services which are easy to use and truly relevant to navigation users. We, at Navigon, already have big ideas of how this could be realised perfectly."
The advent of connectivity means that hundreds of online content providers now have their eyes on the navigation pot of gold and by offering unique services such as traffic, speech technologies and POIs they are looking be a part of an ecosystem rich with opportunities.
However, while there might be a huge market for connected services, it is still not clear which services consumers want and, more importantly, what they will pay for. Frost and Sullivan's Michael Minich, Consultant Automotive and Transportation, considers this one of the key questions for 2009.
'Since we are not talking about pure navigation any more, the number and variety of market players and offerings is increasing tremendously. So it will be even more important to bundle the right service packages and offer them to a price the consumers are finally willing to pay', says Michael Minich.
All factors are suggesting that 2009 will be a year for change. Keeping abreast of the issues and ensuring that market strategies are fresh is now absolutely critical.
The most influential and important companies in European navigation will meet at the Navigation Day @ CeBIT conference in Hannover to decide on the correct strategies for the industry in light of the current economic situation.
The summit pulls together the most important companies such as Google, Nokia, TomTom, Garmin, BMW, Ford, Tele Atlas, Navteq, Harman/Becker, Orange, Panasonic, Navigon, Calrion and Delphi. All will discuss key areas of the navigation market evolution. The summit is also a place for the key navigation players to meet and do business away from the crowd.
Taking place on March 6th at the CeBIT exhibition the conference will set a course for the industry in 2009.
Ultimately, the industry is at a critical juncture. Trading conditions are set to be tough and navigation companies have to keep pushing ahead to ensure they don't fall behind their competitors. Maintaining market share and enticing consumers with exciting services is now the name of the game.
Make sure you attend the Navigation Day @ CeBIT on the 6th of March and ensure your success for 2009
To learn more about what these companies will discuss at the event visit: