Tracy McGrady Mobilizes Fans With Online Engagement Marketing Campaign: Looking For The Best T-Mac Fans In The World With User Generated Widgets

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Wasserman Media Group is using Sprout Mixer to launch an online engagement campaign targeted at Tracy McGrady fans. The campaign encourages fans to create their own personalized widget to determine who is "the Ultimate T-Mac Fan."

Tracy McGrady fans are among the most loyal in the NBA

Today, Sprout (http://www.sproutinc.com), the premier platform for developing and managing creative engagement marketing campaigns, announced that Wasserman Media Group is using Sprout Mixer to launch an online engagement campaign targeted at Tracy McGrady fans. The campaign encourages fans to create their own personalized widget to determine who is "the Ultimate T-Mac Fan." The fan with the best widget, as selected by T-Mac himself, and the contestant with the most views on their widget, will win exclusive game-worn autographed memorabilia from Tracy.

"Tracy McGrady fans are among the most loyal in the NBA," said Chris Talbott, director of athlete marketing, Wasserman Media Group. "Sprout Mixer allows us to invite fans to show who the most passionate and creative T-Mac fan is, while sharing their own T-Mac photos and videos. The resulting highly customizable widgets can then be posted to their profile pages for friends of fans to see and remix. It's a great, fun way to tap into the loyalty and creativity of Tracy's fans and their friends."

Fans can visit http://www.t-mac.com to create their own Tracy McGrady widget. Using a simple and fun drag and drop interface and toolset, fans can use assets provided in the campaign, or their own images, videos, and more to create their own media-rich content that they can then display on their own site. Their friends, in turn, can click a Remix button on the posted widget to restyle and personalize that content.

"Allowing fans to personalize content is proving to be a very popular engagement strategy for our entertainment clients," said Carnet Williams, CEO of Sprout. "We are thrilled that Tracy McGrady and the Wasserman Media Group have chosen our platform to engage Tracy's fans and showcase the best T-Mac fans in the world."

About Tracy McGrady:
Tracy McGrady is a member of the NBA's Houston Rockets. A 7-time all-star and two-time NBA scoring leader, Tracy is one of the most well known basketball players in the world today. Tracy is also the founder of the Tracy McGrady Foundation and recently completed work on his documentary on the crisis in Darfur - 3 POINTS. For more on Tracy, please visit http://www.t-mac.com.

About Sprout:
Sprout is the premier creative engagement platform used by leading advertisers, publishers and brands such as Warner Music, Sony Pictures and REI. With Sprout Mixer, brands invite consumers to participate in the creative process using simple tools to remix content, personalize applications and share their brand experiences with their friends across social networks. Sprout is based in Honolulu, HI and San Francisco, CA. To learn more, please visit http://sproutinc.com.

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Michelle Wohl
Sprout
415-290-3707
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Chris Talbott
Wasserman Media Group
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