Sortprice Data Reveals that Electronics Still a Top Choice for Most Holiday Shoppers

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Site Traffic on Cyber Monday Up 32 Percent over 2007

Despite the lagging economy and a consumer emphasis on frugality this holiday season, electronics and big ticket items have been dominating shoppers' online searches in the days following Thanksgiving, according to data released today by Sortprice.com.

"Consumers are being more careful and thorough with their overall shopping habits thus far, but it appears they're continuing to target the same items--digital cameras, flat screen TVs, MP3 players, video game consoles--as in previous years," said Doron Simovitch, Sortprice.com co-founder and CEO.

Sortprice had a 32 percent increase in traffic on Cyber Monday 2008 over last year, indicating many shoppers continue to turn to the internet looking for bargains. As a gauge of consumer trends, the company has compiled data on all searches on the site between Black Friday and Tuesday, December 9 to determine which products and categories are the most popular in 2008:

TOP OVERALL PRODUCT SEARCHES

Canon Digital Cameras
Garmin GPS
Nintendo Wii
Lego Star Wars
Apple Ipod Touch
Samsung Plasma TVs
Elmo Live
Nintendo Wii Fit
KitchenAid Mixers
Macbook Pro
Booties
Ugg Boots

TOP OVERALL PRODUCT CATEGORIES

Digital Cameras
MP3 Players
Women's Boots

TOP INDUSTRIES AND TOP SEARCHES FOR EACH:

Electronics:

Canon Digital Cameras
Apple Ipod Touch
Sony Blu-Ray
Samsung Plasma TVs
Garmin GPS

Toys:

Elmo Live
Lego Star Wars
Leapfrog Leapster
Little Tikes Riding Toys
FurReal Friends

Computers:

Macbook Pro
Lenovo Notebook
Samsung LCD Monitor

Apparel:

Ugg Boots
Satchel Handbag
Nike Shox
Booties
Leather Jackets
Home & Garden:

Waffle Makers
Digital Photo Frames
KitchenAid Mixers
George Foreman Grills
Tool Sets
Cookware Sets

Simovitch also noted that several products have increased in popularity over the past year and are being targeted by consumers substantially more in 2008, including Sony Blu-Ray Disc Players, Digital Photo Frames, and Garmin GPS Systems.

Visit Sortprice's Holiday Gift Guide for more information on all these products:
http://www.sortprice.com/holidaygiftideas.html

SortPrice.com, founded in 2004, has grown into one of the internet's most popular shopping search engines. With advanced search technology and a simple interface, the site features millions of products from thousands of merchants nationwide. Learn more at http://www.sortprice.com.

Editor's Note: Sortprice.com can provide members of the media with similar up-to-the-minute data queries on its most popular product searches and consumer trends this holiday shopping season. Information can be sorted by categories and products and broken down by individual states if needed. To request a specific data query, please contact Dave Felipe at 212-461-2204 or dave at sortprice dot com.

Link to HTML version of this release: http://www.sortprice.com/docs?show=data_reveals_that_electronics_still_a_top_choice_for_most_holiday_shoppers

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Dave Felipe
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