UFC Former Heavyweight Champion and Fan Favorite Andrei Arlovski Unveils "Arlovski 360: On the Road to Reckoning" on Arlovski.com December 19th 2008.

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Arlovski 360 is a rare glimpse at the man behind the fighter. A trailer can be seen Arlovski.com

The video series will highlight aspects of the fighter's life that have endeared him to fans across the world: his drive, his courage, his brotherly spirit and his uniquely American story.

Beginning December 19th and airing every Friday for six consecutive weeks thereafter on Arlovski.com (http://www.arlovski.com), Arlovski 360: On the Road to Reckoning will use professional high definition documentary techniques to capture Arlovski, the noble warrior in an unflinching close-up as he prepares for Affliction: Day of Reckoning - the most important mixed martial arts bout of his life versus current WAMMA Heavyweight Champion Fedor Emelianenko at the Honda Center on January 24, 2009. The event will air live on ShowTime pay-per-view.

"MMA fanatics will drool over 360's unprecedented look at Arlovski's training regimen and casual fans will gain insight into the charitable soul underneath his Spartan exterior," says Arlovski 360 executive producer Lana Goldshteyn. She goes on to say, "The video series will highlight aspects of the fighter's life that have endeared him to fans across the world: his drive, his courage, his brotherly spirit and his uniquely American story."

"The (film) crew is coming to film and see my life because this is the most important fight of my career. I want viewers and fans to understand what mixed martial arts fighters go through to prepare for a fight. I also want to be able to answer questions on my life that I usually don't discuss," says Arlovski.

The filming of the seven-episode series will culminate live on the ShowTime pay-per-view broadcast of Affliction's "The Day of Reckoning;" an event that symbolizes the growth of MMA as a sport as well as Arlovski's progression to the summit of his craft. Arlovski 360 will include in-depth interviews from Arlovski's entire training team, friends, as well as high profile commentary from legendary UFC/MMA personalities including Hall of Fame referee "Big" John McCarthy. McCarthy has refereed over 1000 matches including Arlovski's 2005 UFC Heavyweight Championship winning bout against Tim Sylvia.

A trailer for the show is currently available on both Arlovski.com and YouTube. All of the Arlovski 360 episodes are approximately 10 minutes in length it will premiere exclusively on his mixed martial arts and high traffic social network. The episodes will be available to watch on YouTube 24 hours thereafter.

ANDREI ARLOVSKI
Andrei Arlovski is a UFC former heavyweight champion, two-time Sambo world champion and former police officer from Belarus. Arlovski now resides in Chicago, IL. For additional information on Arlovski, please visit http://www.Arlovski.com.

Contacts:
Marketing Director - Keith Gelman, 773-991-2917
Manager- Leo Khorolinsky, 847-456-2100
Web Site - Eric Rapaport, Team Pit Bull Advisor,
Arlovski 360 - Lana Goldshteyn, DigitalFunTown, LLC Partner / Executive Producer, 312-239-2174 ext.13

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