Maloof Money Cup Announces Media Partnership With Alli

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Maloof Money Cup to Receive Expanded Broadcast Coverage in 2009: More Than 3 1/2 hours of Original Programming to Air on NBC and MTV2

We continue to lean on skaters and the skate industry for guidance and to ensure that MMC always stays close to the heart of the industry, while energizing new fans and elevating the skaters to new heights.

The Maloof Money Cup (MMC) announces a media partnership with Alli, the Alliance of Action Sports, to bring MMC to NBC and MTV2. On the heels of a very successful first year, the new partnership expands the 2009 MMC broadcast coverage to 3 1/2 hours in original content, from its initial one hour of programming in 2008. This extended coverage allows MMC to better showcase the competing skaters while highlighting their histories and accomplishments in skateboarding through individual profiles during the broadcast.

"Because of the great success we had with the inaugural Maloof Money Cup, I am very excited to announce that our 2009 TV coverage has more than tripled between NBC and MTV2," said Joe Maloof, president of Maloof Companies. "The Maloof Family is thrilled and honored to be associated with Alli, NBC and MTV. Although we will continue to maintain all creative rights and autonomy, we will work closely with Alli to continue to deliver the world's greatest skateboarding event."

"Partnering with Alli allows for an expanded broadcast schedule while maintaining the contest's authenticity and our ability to manage MMC in the manner that has made us successful," said Tim McFerran, general manager of MMC. "We continue to lean on skaters and the skate industry for guidance and to ensure that MMC always stays close to the heart of the industry, while energizing new fans and elevating the skaters to new heights."

"In only its first year, the Maloof Money Cup proved to be one of the biggest events in all of skateboarding," said Alli President Wade Martin. "Alli is thrilled to have MMC join the Alliance of Action Sports and bring compelling and competitive content to the masses via NBC, MTV2 and"

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, AMA Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels.

Alli is owned by NBC Sports and MTV Networks and represents a network of athletes,fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at

About Maloof Money Cup
The Maloof Money Cup is the premiere showcase for amateur and professional skateboarding in 2009. This three-day festival takes place July 10-12, 2008 at the Orange County Fairgrounds in Costa Mesa, California, during the opening weekend of the Orange County Fair. The Maloof Money Cup 2008 boasted the largest purse in the history of professional skateboarding with more than $450,000 in prize money awarded in three professional U.S. Championship Competitions - Men's and Women's Pro Street, Men's Pro Vert and the U.S. Amateur Championships.

Tickets for the 2009 Maloof Money Cup will be available soon at all Ticketmaster locations, online at, by calling (714) 740-2000 or (213) 480-3232, or at the OC Fair & Event Center Box Office at the Pacific Amphitheatre. Ticket prices range from $13 - $30. The official website,, shares the competition experience with a global audience, featuring contests, social networking, video episodes, photos, news stories and more.

About Maloof Sports & Entertainment
Maloof Sports & Entertainment includes the Palms Casino and Hotel, Sacramento Kings (NBA), Sacramento Monarchs (WNBA), ARCO Arena, Maloof Money Cup, and Maloof Productions, a film and music label. Led by Joe, Gavin, George, Phil and Adrian Maloof, and owned by the Maloof family with a group of long-term partners, the organization is committed to the community and to making a positive, meaningful difference in the lives of families in need and at risk in the regions in which their enterprises operate.


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