Multimedia Communications School Forecasts Exciting Media Shift

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Groundbreaking Communications Degrees Prepare Students for Media Careers

Academy of Art University's Multimedia Communications School wraps up its first semester with an eye on the emerging media landscape. Led by media veteran and Emmy Award winner Jan Yanehiro, the forward-thinking program offers BA and MA Communications Degrees.

Yanehiro and Multimedia Communications School Associate Director Steve Kotton predict that the future of media broadcasting will largely take place on the Internet. In response, they created a Communications Degree program that focuses on short form content, cutting-edge technology and hands-on experiences.

Students working toward a Communications Degree at the top art school work in studio and on location in an array of mediums including pod casting, YouTube, blogs, webisodes and mobile TV, in addition to TV and radio.

"We built a traditional studio because that is broadcasting now, and we have to prepare students for that," said Yanehiro. "But we're looking to the future. Studying and understanding media trends is what makes the Academy's Multimedia Communications School unique. Our Communications Degree students know what the future of broadcasting looks like. When they graduate, they will be prepared for a career."

Yanehiro believes that career will be as a video journalist, a journalist of all trades who shoots their own footage, edits it, then uploads it at the nearest Wi-Fi location, never stepping foot in a studio. Media outlets across the nation are already utilizing some form of video journalism, including San Francisco's KRON 4.

KRON 4 Sports Anchor and Reporter Vernon Glenn recently taught a class at the Multimedia Communications School in which he brought his equipment - camera, microphone and computer - demonstrating his one-man approach. Multimedia Communications School students are taught exclusively by working media professionals like Glenn.

"Students graduating with a Communications Degree from the Academy could easily attain careers as video journalists," said Kotton. "Our Multimedia Communications School is one-of-a-kind because we are first and foremost an art school. Students develop the artistic background to shoot and edit beautiful footage with the latest technology, and they gain the journalistic experience to tell amazing stories with ethics and integrity."

Telling stories in a digital format is one of the first things Communications Degree students master. Each student receives a Flip Mino camera to begin creating their own two-minute stories. According to Kotton, "it has been a huge success. The students have to turn in a different story every week, and we've seen some really wonderful work."

Multimedia Communications School students are already making their way in the professional world. Three Communications Degree students have secured internships at some of San Francisco's major broadcast outlets.

About Academy of Art University:
With over 13,000 students, Academy of Art University is the nation's largest private art and design university. Established in 1929, the school offers accredited AA, BFA, M.Arch and MFA programs in 14 different majors, as well as continuing art education with classes in copywriting, fashion merchandising, interior design, new media, computer animation, sculpture, graphic design, cinematography, industrial design, digital photography and car design. Multimedia Communications is the school's newest major, offering BA and MA degrees. Students can also enroll in a flexible online degree program in art and design.

Academy of Art University is an accredited member of WASC (Western Association of Schools and Colleges), NASAD, Council for Interior Design Accreditation (BFA-IAD) and NAAB (M-ARCH).

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Amanda Wardell
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