EquityLock Financial Teams up with Lake Holding Group to Help Provide 'Home Price Protection™' to Buyers

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EquityLock Financial and Lake Holding Group Inc. announced today that they have entered into an agreement to offer Home Price Protection™ through its network of subsidiary companies involved in real estate transactions nationally

EquityLock Financial and Lake Holding Group Inc. announced today that they have entered into an agreement to provide Home Price Protection™ through its network of subsidiary companies involved in real estate transactions nationally. Lake Holding Group is the national marketing agent to the ever growing FavoriteAgent.com brand which is primarily responsible for the promotion of their Virtual Office™ real estate model around the country. In addition, the company's mortgage subsidiary, MortgageToday.com will also represent EquityLock Financial and its Home Price Protection Contracts.

Home Price Protection™ contracts protect homeowners against market declines. Under the contracts, EquityLock pays homeowners if they sell their home when the market has dropped, in an amount equal to the percentage downturn of their local market.

"Our Home Price Protection provides buyers with peace of mind that not only is the subject property competitively valued in its market, but that if the market declines, a homeowner's equity can be protected, additionally Sellers can now have that strategic edge and market differentiation so often sought in this competitive environment which offers limited buyers," said EquityLock's David Camp.

"For years, industry leaders have advocated a protection plan for homeowners, its time the real estate industry embraces what could conceivably be the answer to many of our problems" says Wyatt Flippen, Director of Lake Holding Group "we were fortunate to come across EquityLock Financial's offerings when we did and for us it was a no brainer, why not offer the antidote to the problem rather than sitting back and waiting for the storm to pass" he continues.

A home represents the largest and most important asset of most families, until recently there was no way to protect against devaluation.

ABOUT EQUITYLOCK FINANCIAL. The company offers Home Price Protection contracts through select builders and other industry related companies, in select markets around the country.

The Company maintains a proprietary market forecasting and reserves policy and hedging protocols designed to allow it to satisfy obligations under Home Price Protection™ contracts even if 100% of the markets in which it does business decline.

ABOUT LAKE HOLDING GROUP, INC. The company serves as a marketing consultancy and affiliated business arrangement company to real estate professionals, developers, builders and mortgage industry professionals. Established in 2007 we have brought our flagship brands FavoriteAgent.com and MortgageToday.com under our management team which has an average of 15+ years of strategic level marketing and management experience. Exclusive marketing rights to the FavoriteAgent.com brand and the MortgageToday.com brand are strongholds in its current revenue flow. The future will bring other combined services in the real estate industry, for which EquityLock Financial is a fantastic fit.

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