Best-Selling Author and Search Engine Marketing Expert Mike Moran To Present Webinar

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Live, ninety-minute session will showcase current best practices and most effective tactics and strategies for driving search traffic to web sites. Attendees will learn: tips for getting the most from Google, how to leverage social media for better search results, tips for proliferating quality links, how to best use specialty search engines, how to create "spider paths" and avoid "spider traps" and more. The content is suitable for both B-to-C and B-to-B marketers.

What's Working NOW!, Conference Call University and DM2-DecisionMaker will present a 90-minute webinar with best-selling author and prominent search marketing expert Mike Moran. The program will take place on Wednesday, January 21 from 11:30 a.m. until 1:00 p.m. EST (11:30 - 13:00 GMT).

Moran, currently Chief Strategy Officer for Converseon, is a former IBM Distinguished Engineer, and holds four search-related patents. He is co-author of the highly regarded best-selling book, Search Engine Marketing Inc.: Driving Search Traffic To Your Company's Web Site. His What's Working NOW/Conference Call University presentation is entitled "What's Working NOW In Search Engine Marketing: How To Get More Hits, Clicks, Leads & Sales."

Registration for the ninety-minute program is $99 and the webinar is being offered with a money-back guarantee of complete satisfaction. Everyone who registers will receive a full audio-visual copy of the program. Early registrants receive several valuable bonuses.

Specific search marketing tactics, strategies and pointers to be covered include -

  • Steps to take to maximize search results from Google, Yahoo!, Live Search, and others
  • How to leverage social media to drive more search traffic
  • 5 Keys to effective keyword targeting
  • How to create "spider paths" to get web content discovered and boost search engine hits
  • 4 Foolproof steps to effective organic search

Plus, Mr. Moran will answer questions submitted in real-time from the audience.

For detailed information and registration please visit

"Given the current business climate we feel this is a very timely webinar," said Ernest Nicastro, principal with What's Working NOW. "Because these days every business needs ways to boost results without adding costs. And more effective search marketing is one of the few ways businesses can do this." Continued Nicastro, "Best of all, we've got Mike Moran conducting the webinar and few people are better qualified to speak about search marketing than Mr. Moran."

Additional tips and pointers presented in What's Working NOW In Search Engine Marketing include -

  • How one company -- with 4 fast and easy search marketing tweaks -- skyrocketed one of its landing pages from a Google rank of 175 all the way to # 1
  • 5 no-cost/low cost ways to proliferate profitable one-way links
  • 6 tips for avoiding "spider traps" that keep web pages from being indexed and found by search engines
  • Paid search mistakes to avoid that will keep you from losing a lot of money in a hurry.

"I run into people all the time who just don't know where to start with search marketing," said Moran. "I also talk to folks who are familiar with the basic concepts but find it dizzying to keep up with all the constant changes. This Webinar can help both kinds of people with actionable information that leads to improved search marketing results."

About What's Working NOW!
What's Working NOW! is a training and development and event production company headquartered in Columbus, Ohio. The firm produces and markets education and training events that connect sales professionals, marketers, executives and business owners with insight and expertise they can use to enhance their careers and grow their businesses. Through its affiliate program the firm also enables qualified businesses and individuals to build customer goodwill and generate immediate revenues and qualified leads by co-promoting What's Working NOW! online and offline education and training programs.

For more information please contact:

Ernest Nicastro
What's Working NOW!
Ph: 614.747.2256

About Conference Call University:
Conference Call University provides education, training and motivation in the comfort of your home or office through the use of virtual learning technologies such as Teleseminars, Webinars, Podcasts, and more. Conference Call University helps you learn, earn, and succeed. More information is available at

About Mike Moran:
A former Distinguished Engineer for IBM, Mike Moran has 20+ years' experience in search technology and holds four search patents. He led the original search engine marketing strategy for, managed the site's search technologies, and spearheaded IBM projects in content management, personalization, and metrics. In 2008, Mike retired from IBM to pursue speaking, writing and consulting, including serving as Chief Strategist for the digital communications agency, Converseon. He is charter member of the Direct Marketing Association's Internet Marketing Advisory Board and a member of its Search Engine Marketing Council. Moran has spoken at events ranging from Search Engine Strategies to the Enterprise Search Summit.

For more information, including a monthly newsletter and a daily blog visit

About DM2-DecisionMaker:
DM2-DecisionMaker® ( is direct marketing to decision makers. DM2 is a business-to-business marketing service provider and list manager that connects marketers with decision makers through ROI-based marketing services including multi-channel list rental, lead generation and qualification, event marketing services, expert research panels, and custom marketing programs.

Media Contact
Mary Miller, Sr. Marketing Manager


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