Digitaria Partners with Pluck to Deliver Social Media-Enabled Online Destinations

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Joint Solutions to Increase Customer Interaction and Drive Traffic and Revenue

Our partnership with Pluck, a leader in the field of social media, is a natural fit. We look forward to helping our joint clients drive more compelling user experiences, and better business results.

Digitaria (http://www.digitaria.com), a full-service digital marketing and technology firm, today announced a strategic partnership with Pluck Corporation (http://www.pluck.com), a leading provider of social media solutions, to deliver Web site destinations that are built from the ground up with the latest innovative social media tools and applications.

The partnership enables enterprises to launch online destinations that are optimized from the get-go for driving traffic and increasing engagement through user comments, ratings, recommendations, reviews, photo and video sharing, forums, groups, social networking profiles and more. Pluck's social media solutions empower leading media companies, consumer brands, and retailers to integrate open content, community and social networking into their Web properties.

"Community and social interaction capabilities are now a requirement for consumer Web sites," said Steve Semelsberger, senior vice president of global sales and business development for Austin-based Pluck, a subsidiary of Demand Media. "We are pleased to partner with one of the industry's leading digital marketing firms to provide fully integrated social media Web sites."

Digitaria and Pluck are currently working with several professional sports teams, including Seattle Sounders FC, Major League Soccer's newest franchise. Scheduled to begin play next season, the Sounders FC engaged Digitaria and Pluck to develop their inaugural digital strategy, including launching a new team Web site early next year. The new site seamlessly blends award-winning creative, innovative Web development technology, including a content management system, and the Pluck best-in-class social media applications.

While other professional sports teams have developed secondary Web sites for fans to interact, the Sounders FC wanted its social media capabilities to be fully integrated into its main Web site.

"Providing a singular destination for fans to interact with each other and immerse themselves in the Sounders experience was one of our highest priorities," said Bill Chapin, Director of Marketing for the Sounders FC. "Digitaria and Pluck will enable us to launch one of the most innovative and compelling professional sports sites on the Web."

The new Web site will allow fans to interact with other fans through blogs, social networks, forums and posting comments on their favorite stories. Fans will also be able to upload photos and podcasts, as well as purchase tickets.

Professional sports teams are increasingly demanding social media capabilities with every new proposal, according to John Van Spyk, vice president of managed services at Digitaria, which is widely recognized for its expertise in the sports industry.

"Professional sports is intrinsically social, so providing social media capabilities is a key component to any successful sports Web presence," Van Spyk said. "Our partnership with Pluck, a leader in the field of social media, is a natural fit. We look forward to helping our joint clients drive more compelling user experiences, and better business results."

About Digitaria
Digitaria is a leading full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, ASICS Shoes, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.

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