Lasso Set for Rapid Growth Internationally with Selection of Akamai Application

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Lasso Data Systems Inc., a leading developer of on-demand Client Relationship Management (CRM) solutions for the real estate industry, has selected Akamai® Technologies, Inc., the leader in powering rich media, dynamic transactions and enterprise applications online, to optimize the global performance and accessibility of its on-demand solution. As a result, Lasso has increased client satisfaction, user productivity rates, and has quickly extended its market reach.

Lasso Data Systems Inc., a leading developer of on-demand Client Relationship Management (CRM) solutions for the real estate industry, has selected Akamai® Technologies, Inc., the leader in powering rich media, dynamic transactions and enterprise applications online, to optimize the global performance and accessibility of its on-demand solution. As a result, Lasso has increased client satisfaction, user productivity rates, and has quickly extended its market reach.

"Lasso's growth and market acceptance is accelerating globally to the United Kingdom, Europe, the Middle East, Asia, and Central America," said Dave Clements, Lasso president and CEO. "The need for a fast, scalable network that reliably delivers our solution in the Cloud is required for our international clients who expect the same dependable access that our North American clients have grown accustomed to. Akamai's web application acceleration service ensures the fastest routing and performance for our clients and strategically positions Lasso for rapid growth anywhere in the word, without the need to setup and maintain remote data centers."

Akamai, with over 40,000 servers deployed around the world, absorbs customers' peak traffic and intelligently routes each web site visitor to an optimal Akamai Edge Server, avoiding network failures. Akamai's SureRoute technology identifies alternate communication paths between the end user and the application server, and continually assesses the performance of these routes to ensure that traffic is sent along the fastest path. Whether a client is accessing Lasso from New York, Mexico City, Dubai, Manila, Rome, or Toronto, Akamai provides the fastest, most available path.

"With the Akamai Web Application Accelerator service, Lasso can avoid Internet performance issues that severely impact application usage and adoption," said Willie M. Tejada, vice president of Application Acceleration for Akamai. "By leveraging Akamai's massive, globally-distributed computing platform and managed application acceleration services, Lasso is ensuring fast and reliable application performance for all global users. Our goal is to help enable Lasso to be able to focus on their core offering, and not have to worry about adoption due to application performance."

"Lasso's sole purpose is to help our users globally market and sell their real estate developments easier and faster. Our clients immediately saw a significant improvement in access and performing functions in Lasso during our extensive testing of Akamai's network over the past several months," continued Clements.

Akamai's Web Application Accelerator service delivers consistent, improved application performance for SaaS providers such as Lasso. Akamai accelerates web applications by using a number of unique techniques including dynamic mapping route optimization, advanced communications protocols, and connection optimization technology.

The Akamai Difference:
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit http://www.akamai.com.

About Lasso Data Systems:
Lasso Data Systems Inc. is the leading developer and marketer of innovative "on-demand" Customer Relationship Management (CRM) software for the worldwide real estate market. Lasso helps real estate developers, builders and sales agencies sell their developments faster and easier with controlled sales velocity. The company's software manages potential homebuyers online from interest list to occupancy including sales, inventory and contract management. Lasso works equally well for diverse developments from urban high-rise to suburban townhomes, single and master planned communities, golf, mountain and ocean resorts and condo-hotels. Lasso, currently deployed on over 550 projects globally, is designed for ease of use, rapid deployment and pay by usage to maximize each client's ROI and reduce their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, BC, Canada, visit http://www.lassodatasystems.com.

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Angela McKay
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