Henderson, NV (PRWEB) January 5, 2009
Revedia has found that the recent economic crisis has forced an increasing number of consumers to research online before they buy online or in-store. For the past six months Internet retail buying trends and retail shopping behavior reporting has experienced substantial increases in the amount of web-to-store multi-channel consumers resulting in brighter online and in-store sales for retailers. The take away is that a weakening economy promotes the need for better online information and the ability to save time and money.
Convenience and efficiency have clearly helped multi-channel retail shoppers feel more comfortable with the retail online channel, as evidenced by more products being sold across a broader range of categories as well as increased usage of online tools and information. Consumers frequently research retail websites first before buying in the store. Not surprisingly, search engines are reported as the typical starting point of the shopping process, more than any other starting point. However, shoppers also typically navigate directly to a retail website in which they are interested.
Multi-channel Internet retail websites are the beneficiaries of the increased flow of millions of unique visitors and page views. Revedia is pleased to report that brand marketers are now taking notice of the increasing amount of multi-channel retail consumers, and they are seeking new and better ways to tap the retail website in order to increase brand awareness and consequently lift brand sales online and in-stores.
The weakening economy has also affected the ways in which brand marketing dollars are allocated. The accountability that online media offers allows brand marketers the ability to implement campaigns quickly and optimize faster towards a positive ROI when comparing in-store brand campaigns. Retailers are now beginning to partner with specialized agencies such as Revedia which provide to the brand marketers competent interactive media sales, effective online brand marketing solutions, first rate digital development and campaign reporting & billing.
Brands now have the marketing control on the retail website to provide engaging brand content. Brands can now place brand banners throughout the retail website, which when clicked go seamlessly to an engaging brand micro site with enhanced features such as flash, video and downloadable content. A brand micro site on the retail site delivers engaging brand lifestyle benefits on featured products with 'buy now' buttons that help usher the consumer to buy online or in-store.
At Revedia we believe that as the demand on retailers to develop better online marketing solutions for their vendors increase, so will the opportunities and access brand marketers have to produce substantial lift in online and in-store sales. Brand marketers are provided analytical data reporting on performance of retail online brand campaigns. This allows for transparency when correlating the retail brand campaign with actual in-store and online sales lift, making it easy to identify and see the light on a positive ROI formula.
About the Author
Jeffrey DeArmond is the President and cofounder of Revedia. Contact Jeffrey at 888-REVEDIA (888-738-3342) or jdearmond@revedia.com.
About Revedia
Revedia is the leader in the creation of successful interactive merchandising partnerships for retailers and brand owners. We offer a full service turnkey media and sales solution that enhance the way brands and products are marketed and sold online. We provide online consumers with a superior end user experience by combining video, audio, animations and text into dynamic rich media presentations. For more information about Revedia, contact us at 888-REVEDIA (888-738-3342) or visit us at http://www.revedia.com.
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