HD Network for Men, MavTV, Partners with Rob Sims, World-renowned Fashion and Fitness Photographer

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Rob Sims, founder of FitModels International and FMImag.com, named as MavTV's Creative Director for Girl Content. Sims will lead the network's continuing search for "MavGirls" and expand MavTV's original programming to offer viewers the best in male-targeted content.

MavTV is teaming up with world-famous glamour and fitness photographer, Rob Sims, to expand on one of the network's goals of offering compelling HD programming that focuses on beautiful women. Rob Sims will be looking for fresh, new talent to join the network as "Mav Girls" for several series ideas that are currently on the drawing board for 2009. He will serve as a creative director finding "Mav Girls" to help promote the network's visibility and add to the stable of original HD programming content targeting men.

"MavTV is excited to have Rob Sims commitment to find us top models that want to help us promote our brand and draw attention to the HD original programming content produced by our company in a variety of different genres targeting men. Rob is a powerhouse in the world of glamour and bikini model photography, so attractive talent seeks him out. Using Rob's photography skills and contacts will help the MavTV brand build on our ability to entice great looking women into shows on the network to both promote the brand and our original series," said Steve Severn, CEO of MavTV.

As MavTV broadens its original series lineup centered around motorsports, ultimate fighting, gadgets, comedy and beautiful women, Sims will add over 20 years of experience and a keen ability to find, train, and shoot top models. Each year, Sims shoots more than 25 magazine covers and 3,000 pages for some of the world's top publications.

"If viewers want to get up close and personal with my models, HD is the only way to truly see it and MavTV will become an excellent showcase for my work," said Sims. "No other cable network is committed to searching out and shooting the hottest models, so I am really looking forward to helping MavTV give men more of what they really want to see in a Maxim style format."

Sims will add a new dimension to MavTV's current female-focused series offerings such as "Bikini Allstars," "Best of the Best," and "Fitness Beauties," as well as participating in the creation of additional reality shows offering viewers behind-the-scenes action and personal interviews with the models.

About MavTV
MavTV is a 24-hour cable and satellite television network targeting the male demographic. It was launched on October 1, 2004 and is available in over 70 markets across the U.S., in Canada, the UK, Africa and Australia. With a variety of original programming that includes series like "AMA Motorcycle Racing", "American Tailgater", "Bikini AllStars", "Ultimate Combat Experience", and "Lucas Oil Motorsports Events", MavTV also launched an HD feed in August 2008. In March 2008, the independently owned and operated MavTV partnered with Lucas Oil Products(http://www.lucasoil.com) in a comprehensive strategic agreement that includes a significant investment by Lucas Oil in MavTV.
On the Web: http://www.mavtv.com (MavTV)

About Rob Sims/ FMI
After 15 years of shooting professionally for more than 80 magazines all over the globe, Sims settled in Los Angeles in 1991 and began photographing celebrities like Halle Berry, Pam Anderson, and Whitney Houston from his Melrose studio. From this base, he shifted to his glamour and fitness photography specialty, shooting thousands of models, managing several internet ventures, and producing a multitude of DVD's, including collaborations with National Lampoon.
On the Web: http://www.fmimag.com (FitModels International)

MavTV: Steve Severn, CEO, (818) 889-3005
FitModels, International: Rob Sims, CEO: (310) 926-7454

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