I don't like cold things against my skin
London, UK (PRWEB) December 19, 2008
During 2008, the re-design of Hot Diamonds went live. This exciting development is yet another step in the growth of the Hot Diamonds brand which has expanded phenomenally since its creation in 2001. Hot Diamonds chose February as their month launch -- just in time for Valentines -- with a stunning collection of sterling silver and diamond jewellery which included charms, diamond rings and diamond earrings. It was an overnight success; rapidly establishing themselves as the No.1 selling jewellery brand in the UK, a position they have currently held for over 6 years.
The creation of Hot Diamonds came from Sanford Simpson's (Co-founder) love affair with jewellery and film:
"I don't like cold things against my skin"..."Well why don't you invent some Hot Diamonds?" Grace Kelly & Cary Grant, To Catch a Thief, 1955
And that's what Sanford did - naming his company as a tribute to one of Hitchcock's most glamorous films: 'To Catch a Thief.' Set on the French Riviera and starring Grace Kelly and Cary Grant, the film is a timeless classic that oozes sophistication; and of course…diamonds -- two key attributes of our jewellery designs!
Since then they have expanded globally with sales in more than forty countries including the US, Russia, Australia and France. Their success has also been recognised by the jewellery industry -- winning the UK Jewellery Brand of the Year award twice at the prestigious UK jewellery awards.
Inspired by the Four C's - 'Cut, Colour, Carat and Clarity' (i.e. essential guidelines when buying a diamond), Hot Diamonds has their own version - it's their mantra:
Creed: They are non-conformists. They strive to design jewellery that is original, beautiful and desirable. They want to democratise the jewellery industry - their promise is simple; to create irresistible jewellery using only genuine materials. Their creed is highlighted with the symbolic gesture of a diamond in each and every piece. A diamond is the most precious of gemstones; it embodies sensuality, mystery and beauty. This is their intimate gift to you, and a commitment to the belief that preciousness and great design should be accessible to all.
Creativity: They like thinking outside the box and strive to be creative in all that they do. Hot Diamonds are inspired by the world around us. Hot Diamonds don't believe in sitting behind a desk but would rather be out there looking for new ideas, leading the trends. Anything can inspire: black and white Hollywood films, galleries, nature, travel, antique trimmings and fastenings, architecture and much, much more.
Craftsmanship: All Hot Diamonds jewellery is crafted from genuine materials: precious 18ct yellow gold, 9ct yellow and white gold, sterling silver, diamonds and more. Each stage in the design and development of Hot Diamonds jewellery is cherished and painstakingly undertaken. Hot Diamonds ensure that our continued craftsmanship and sensitivity to design remain at the forefront of all our activities. All their diamonds come from conflict free sources.
Commitment: They are a growing team of dedicated jewellery fanatics and are passionate about breaking new ground in jewellery design for women and men, Hot Diamonds aim to create beauty - quite simply, Hot Diamonds expect nothing less. They remain committed to their vision and are keen to share their belief that great jewellery should be accessible to all - They are convinced that jewellery is the key to long-lasting happiness…!"