Social Collaboration and Social Networking: c8mr Launches Marketing Collaboration Communities

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Marketing is the first business discipline to benefit from the emerging social sciences field of Social Collaboration, as c8mr launches its Forum360(TM) tool for corporate marketers. The tool uses Social Networking and online marketing research to create organic discussions among consumers. Through collaboration with online communities of customers, marketers gain new competitive advantage.

Forum360(TM) is a specialized business strategy tool which incorporates online collaboration between customers and marketers to solve today's complex marketing dilemmas

The emerging social sciences discipline of Social Collaboration just found a new advocate in Toledo-based marketing research and strategy company c8mr, LLC. Today c8mr announced Forum360(TM), its newly developed social collaboration tool for marketers. "Forum360(TM) is a specialized business strategy tool which incorporates online collaboration between customers and marketers to solve today's complex marketing dilemmas," states c8mr President & CEO, Lynn P. Brown. "The tool uses online social conversations among customers or target interest groups to develop a holistic understanding of consumers in context. Marketers can apply social collaboration to spot trends, develop products, develop customer communications and advertising, engineer the customer experience, or even delve into brand image, loyalty and positioning."

"Forum360(TM) gives marketers a mashup of online social networking tools, online quantitative and qualitative research techniques, and decision making and problem-solving techniques to generate creative and more effective marketing solutions," according to Phil Jackson, c8mr Vice President of Marketing. "We're able to tap into the collective wisdom of peer-to-peer interaction and sharing to feed our clients' marketing engines. c8mr creates an authentic engagement for consumers in a trusted environment. Through rich interaction between and with participants, we uncover insights into usage habits, values, lifestyles, attitudes and beliefs that change how marketers design, package, promote and sell their products and brands. Our clients develop transformative competitive advantages by openly collaborating with their customers," Jackson added.

Using professional community managers, c8mr invites consumers to join the online community, develops an engagement plan, balances the community membership according to client information needs, hosts the online interfaces and facilitates ongoing communications with the community. In addition to ongoing community activity reporting, c8mr counsels clients on applying newfound insights to the greatest strategic advantage.

About c8mr:
c8mr is a marketing research and strategy company known until 2008 as Creative Marketing Enterprises, Inc. The company was formed in Toledo, Ohio in 1974 as a full-service marketing research company, specializing in automotive research. c8mr also provides marketing consulting and develops online communities using customer panels for its clients. In addition to its historic automotive focus, the company has supported market leaders in the consumer packaged goods, health care, telecommunications, petroleum and apparel industries. Clients include Ford, Sears, FedEx, and Wrangler.

Contact c8mr, LLC:
Phil Jackson, Vice President - Marketing


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