Niagara Economic Development Corporation Announces Partnership to Promote Niagara Region

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Niagara Economic Development Corporation joins regional organizations in announcing Niagara Original brand, aimed at unifying Niagara region tourism and economic offerings

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Niagara Original will allow every community, every business, and every stakeholder to leverage their Niagara Region address--from Niagara on the Lake to Niagara Falls

The diverse tourism and economic offerings of the Niagara region are at core of the new Niagara Original brand positioning. Evolving as an economic development tool shared among partners throughout Niagara, Niagara Economic Development Corporation joined Destination Niagara in developing the brand through workshops, stakeholder interviews, traveler surveys and interviews with business and opinion leaders in the GTA.

Research from key target audiences helped shape and inform the brand development by incorporating their insights to what they were seeking in both a travel destination and as a place to invest and do business in Niagara. The resulting brand encompasses the entire region, including everything from the Niagara Wine trail to the Welland Canal and beyond.

"Niagara Original will allow every community, every business, and every stakeholder to leverage their Niagara Region address--from Niagara on the Lake to Niagara Falls," said Patrick Gedge, CEO of the Niagara Economic Development Corporation (NEDC) and Co-chair of Destination Niagara at the brands official unveiling in late November. "We know we enjoy great recognition as the home of Niagara Falls, however we have a larger story to tell, and this brand will allow us to promote our stories of the region in a more effective, purposeful and compelling way."

To date several Niagara attractions , businesses and organizations have expressed interest in working with the new brand including The Niagara Parks Commission, the Niagara Industrial Association, The Niagara Culinary Trail, The Shaw Festival, The Maid of the Mist Corporation, The Regional Municipality of Niagara, The St. Catharines Economic Development and Tourism Services Department, The Inn on the Twenty, Tourisme Franco-Niagara, the Niagara Convention and Civic Centre, Niagara Falls Tourism, The Niagara Golf Trail, the Niagara Regional Agricultural Task Force and the Niagara Greenbelt Project, with more to follow as the brand rolls out in 2009.

The branding project was funded jointly by the Ontario Ministry of Tourism, The Ontario Ministry of Economic Development and Niagara businesses and organizations in the tourism and economic development sectors.

For additional information about Tourism Niagara, a participant in the Niagara Original brand, visit Tourismniagara.com

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