Catch Launch New Site for Australian Aged Care Industry

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Catch today announced the launch of a new online directory for the Australian aged care industry. The site, WiseCare (http://www.wisecare.com.au), is a first for Catch in this market sector in Australia.

WiseCare is a site that aims to help aged care organisations and carers -- whether they be hospital based, general facility based or home based -- find the best products to enable them to care for their patients and loved ones in the most comfortable and dignified manner possible

Catch today announced the launch of a new online directory for the Australian aged care industry. The site, WiseCare (http://www.wisecare.com.au), is a first for Catch in this market sector in Australia.

"WiseCare is a site that aims to help aged care organisations and carers -- whether they be hospital based, general facility based or home based -- find the best products to enable them to care for their patients and loved ones in the most comfortable and dignified manner possible," said Simone Colless, Catch's Managing Director. "In effect the site will bring carers and patients together by providing them with easy to access solutions to some of the problems they face in trying to give and receive the highest level of care".

WiseCare offers free listings for Australian businesses servicing the aged care industry. The site provides contact details, web links, and product information for more than a thousand companies offering a broad spectrum of products for aged care including beds and bed equipment, walking and mobility aids, grab bars, transferring and lifting equipment, shower trolleys, and continence products.

"WiseCare is all about convenience framed within the boundaries of one dedicated, easy-to-navigate site," Colless said. "The news and product information section of the site will also enable carers to get keep abreast of advances and new aged care product and service developments and will enable suppliers to showcase their latest offerings," Colless said.

WiseCare delivers targeted website referrals and sales leads to its listed companies. Enquiries can be made via a simple web form to make it as easy as possible for carers and product buyers to find which products are best suited to their particular needs.

About Catch:
Catch (http://www.catch.com.au) is a specialist online division of Reed Business Information (RBI) and manages a growing portfolio of business-to-business and business-to consumer websites, including global business directory Hotfrog (http://www.hotfrog.com).

For More Information please contact:
Catch
Alastair Simpson
Product Manager
P: +61 (02) 9422 2231
E: alastair@catch.com.au
http://www.wisecare.com.au
http://www.catch.com.au

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Janet Pech
Catch
02 9422 2920
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