Global Intelligence Alliance Group Releases End User Survey Results: 90% of the 3,500+ Respondents Would Recommend GIA's Service to a Colleague

Share Article

Combined time savings among GIA Group's end user base amount to 1.2 million hours annually

Global Intelligence Alliance Group, a leading provider of customized Market Intelligence services and solutions, is proud to release the results of its annual End User Survey that was conducted among executives and professionals in GIA Group's customer organizations. In total 3,578 individuals from 51 companies took part in the survey, bringing the average response rate to 38% and representing an entire end user base of 23,000 individuals to GIA Group's Intelligence Desk™ and Intelligence Plaza™ solutions.

The benefits that executives have experienced through using GIA Group's services can be grouped under three topic areas as described below.

  • Time is money: On the average, respondents to the survey considered that they save more than 1 working hour per week through centralized Market Intelligence services. The time savings come mainly from executives not having to spend time on looking for business information but instead receiving timely business briefings on what is relevant for them. Summed up, the total time savings among the end user base of 23,000 individuals to GIA's Intelligence Desk™ and Intelligence Plaza™ solutions amount to 1.2 million saved working hours on an annual basis. The monetary value of these savings can be directly derived from the hourly value of executive decision-makers' time.
  • Perception of collaborative value: Based on the survey results, 90% of the respondents were willing to recommend GIA's centralized Market Intelligence service to a colleague, highlighting the importance of sustained, collaborative efforts in making sense of the developments in companies' operating environment. An average respondent had also received such important information through the centralized MI system more than once a month that they had discussed it with their colleagues.
  • Current awareness of relevant business topics: More than 80% of the survey respondents agreed that a centralized Market Intelligence system keeps them on top of the essential developments in their own company's operating environment. The same amount of respondents also felt that the content that they are receiving is timely, and the essence of market signals was well presented.

The above arguments for the benefits of a systematic Market Intelligence operation can also be interpreted in the context of an economic recession: A solid intelligence system can also be leveraged for still additional time savings and increasingly efficient knowledge sharing.

Additional information:
Visit the Global Intelligence Alliance website at, or send email to infoATglobalintelligencedotcom.

About Global Intelligence Alliance:
Global Intelligence Alliance (GIA, provides clients with a single source for customized Market Intelligence services: market monitoring, business research and analysis projects, the Intelligence Plaza™ software, consulting and training. Through its full-range service offering, GIA helps customers set up and conduct Market Intelligence activities that serve both strategic and operational decision-making. The GIA network consists of GIA Group companies and independent Member and Research Partner organizations that operate in more than 100 countries. GIA Group was founded in 1995 and is owned by management and private investors. Venture capital funding to support international expansion was obtained in April 2007 from CapMan (


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Heidi Lembidakis

+358 424 956 200
Email >