Phoenix Comms Launches Transfer ToTM International Airtime Top-Up on their IDD Calling Cards

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Thanks to Transfer To™ solution, Phoenix prepaid cards customers can now recharge the mobile phone of their relatives back in China, India, Sri Lanka, Indonesia, Turkey, Vietnam, Pakistan and the Philippines.

Transfer To™ is distributed by IDD call companies as an innovative and differentiating service for their ethnic segment. Migrants are high telecom spenders; most of them own a mobile phone

Phoenix Communications Pte Ltd (Phoenix Comms), one of the top second tiered IDD operators in Singapore, chooses Transfer To™ solution, a leading global airtime network, to propose its international airtime top-up solution. Phoenix prepaid cards customers can now recharge the mobile phone of their relatives back in China, India, Sri Lanka, Indonesia, Turkey, Vietnam, Pakistan and the Philippines.

Available on PhoenixCard and Phoenix CallBack Card, Transfer To™'s airtime reload is easily done through Phoenix Interactive Voice Response. By calling +65 6494 0088, Phoenix prepaid card users are just a few steps away from recharging their relatives prepaid mobile credit back home : recharge is performed in real-time, the receiver's mobile account is recharged and the credit is available right away. Instant SMS confirmation and notification are automatically sent to the receiver while voice confirmation can be heard by the sender.

With its 1,8 million migrants, Singapore is really in need of airtime remittance. By collaborating with Transfer To™, Mr. Chiang Chee Cheong, Phoenix Comms Managing Director, is glad to announce that Phoenix Comms is the first Singaporean company to provide the perfect solution for giving out airtime top-up as a gift for birthdays, festivals, celebrations and so on.

"Transfer To™ is distributed by IDD call companies as an innovative and differentiating service for their ethnic segment. Migrants are high telecom spenders; most of them own a mobile phone", states Eric Barbier, Transfer To™ Managing Director. "This market has traditionally been overlooked and underserved. In developed countries such as Singapore, our partners can now rely on Transfer To™'s solid expertise to finally address the migrant markets."

To help raise awareness, educate end-users and ease the adoption of international airtime top-up, Phoenix Comms has created detailed marketing materials available in all their calling cards distributors in Singapore.

Transfer To™ will attend GSMA Mobile World Congress in Barcelona, Spain from 16-19 February 2009.

About Phoenix Comms
Phoenix Communications Pte Ltd (Phoenix Comms) connects you to your destination easily, effectively, and at a competitive rate.
Formed in 1996 as a callback operator, Phoenix Comms has progressively advanced in the telecommunication industry, offering quality International Direct Dial (IDD) and other innovative telecom services.
We are among the first newly licensed IDD operator in Singapore to launch Phoenix 1516 IDD in July 2000. This reliable IDD service, which features the lovable Phoebie as mascot, connects you to over 200 countries around the world. Other services include the popular PhoenixCard, SmartDial and SmartPIN.
Today, we enjoy the distinction of being a market leader, delivering cost-effective, quality IDD services that meet your requirements.
Driven by a vision to offer first-class IDD services, we are constantly perfecting our robust and reliable network, such as the expansion of our switching network, to deliver quality services according to your communication needs. With this unwavering focus, you can always look forward to enjoying excellent communication services to bring your relationships closer.

For more information, please visit the following website: http://www.phoenixcomms.com.sg

About Transfer To™
Transfer To™ operates a global airtime network interconnecting the mobile operators' prepaid services. Foreign workers may now recharge the prepaid mobile phone of their relatives back home. Airtime remittance enables migrants to send small value amounts - 200 million migrants remit $300 billion every year. The solution is distributed by mobile operators as an innovative and differentiating service for their ethnic segment - an underserved market with a high telecom usage. Transfer To™ is also available at point of sales: proximity retailers, calling cards distributors, money transfer operators....Prepaid roamers can also use the solution to reload their phone while travelling abroad.

For more information, please visit the following website: http://www.transfer-to.com

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