Total Beauty Media, Inc. Raising Its Ad Network Payouts in 2009

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Beauty focused media network will raise revenue share split with its members.

Unlike many other categories, we are not seeing the same sort of downward pressure in the beauty oriented category, and based on the growing size and demand for our ad network, this move just made good business sense.

Total Beauty Media, Inc. (http://totalbeauty.com) has decided to revise its media partner payouts for 2009. Starting February 1st, 2009, the premium beauty advertising network's revenue share payouts will be more than 20% higher than industry averages. Bloggers in its advertising network will see their revenue splits based on a 110% gross round-up of media revenue as sold via Total Beauty's advertising network.

"Many of our competitors are using the current economic turmoil to lower their payouts. Based on the growing demand for our network, we're taking the opposite approach." said Total Beauty's founder and CEO, Emrah Kovacoglu. "Unlike many other categories, we are not seeing the same sort of downward pressure in the beauty oriented category, and based on the growing size and demand for our ad network, this move just made good business sense."

About Total Beauty Media, Inc.:
Founded in 2007 and venture capital backed, Total Beauty Media, Inc. operates TotalBeauty.com, which publishes the largest unbiased catalog of beauty products online for women. Launched in December 2007, TotalBeauty.com already features more than 160,000 user-generated product reviews covering more than 38,000 beauty products, including most known prestige, mass-market, salon and spa products. The site also includes features such as a 'Beauty Scout' tool which gives users the option to customize the site and generate personalized product recommendations.

'TotalBeauty.com TV' is filled with hours of helpful and entertaining how-to videos that offer easy-to-achieve beauty solutions. Finally, its 'Community' resource enables women to share their opinions and connect with other women who have similar beauty issues and questions. TotalBeauty.com and its community of more than 160 beauty bloggers and beauty-related sites collectively generate more than 2.5 million monthly unique visitors currently.

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