Brand-Protection Packaging Forum Scheduled for May 5 in Suburban Chicago

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This educational conference for brand owners looks at packaging-related technologies as effective tools in brand-protection and the fight against counterfeiting, diversion and gray-market distribution.

Summit Publishing Company's Packaging World will produce Brand-Protection Packaging Forum on May 5, 2009 at the InterContinental Chicago O'Hare hotel. This educational and networking conference offers brand owners solutions for enhancing the security of their products and their brands, using the latest packaging technologies.

The proliferation of illegal activities such as counterfeiting, diversion, and gray-market distribution can erode and ultimately eliminate the brand value that marketers spend significant resources to maintain. Packaging materials, technology and strategies such as track-and-trace, encryption, DNA markers, taggants, microprint copy, holograms, item-level serialization, nanotechnology, and color-changing inks offer solutions, many of which will be discussed at this one-day event. Brand-Protection Packaging Forum will look at a variety of industries, and it will feature speakers from pharmaceutical manufacturing, poultry and meat processing and imaging supply manufacturing, among others.

Comments event moderator and Packaging World Vice President and Editor, Patrick Reynolds, "Today's packaging materials and technologies offer huge potential for protecting the authenticity of products and the welfare of consumers. Increasingly, companies are using packaging to pursue proactive methods to discourage counterfeiting, including packaging that engages consumers to confirm the authenticity of a product at the point of sale or use. This year's Brand-Protection Packaging Forum promises to be another excellent venue for learning about cutting edge solutions and for networking in a fast-paced, innovative marketplace."

Online registration for the Brand-Protection Packaging Forum is open now at http://www.packworld.com/bppf. For additional information about attending or sponsoring this conference, please contact Events Manager Adriene Cooper at 312-222-1010.

About Summit Publishing Company
Chicago-based Summit Publishing Company is an integrated media publisher offering business information for packaging professionals. Print magazines include flagship monthly Packaging World (http://www.packworld.com); PACK EXPO Showcase; Healthcare Packaging, Shelf Impact! and Contract Packaging. In addition to packaging e-newsletters, Summit Publishing Company also produces Webcasts and a variety of conferences for packaging professionals.

For more information:
Susan DaMario, Director of Marketing
Summit Publishing Company/Summit Media LLC
Phone 312-222-1010

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