Website Alters Inventory, Narrows Focus to the Practical and Interesting

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Carrying a variety of products designed for both men and women, BoysToys2GirlsPearls.com has narrowed their focus with several changes to the product inventory. At the same time, the site has broadened its client services by adding a company blog, BoysToys2GirlsPearlsBlog.com.

We strive for reasonable prices with our ever changing inventory. We can also offer fast, direct shipping

BoysToys2GirlsPearls.com, a website that deals in gifts for men and women, has announced that the site has undergone a restructuring of the product line. This restructuring includes the elimination of many items and an overall narrowing of the focus to the interesting and practical.

BoysToys2GirlsPearls.com was founded in August 2007 by husband and wife Blair and Sue Shaffer. The site was a direct reflection of the co-founders' various interests.

"The site was built around what we each like and what we believe others will also like," said Blair. "My wife enjoys jewelry, fragrances, and accessories, while I like sporting goods, tools, and the like. We wanted to include everyone, and that's how we decided on our inventory."

Narrowing their focus from a previously broad product line, the site has removed many of the big box items that did not qualify as interesting and practical. The overall narrowing left the functional and attractive items while eliminating everything else.

"We strive for reasonable prices with our ever changing inventory. We can also offer fast, direct shipping," said Blair. "Whatever changes we implement, we always strive for quality. We're proud that we present great value for all our well known brand name products."

In addition to paring down, the product rework includes the addition of inventory as well. In particular, the site now features a line of non-lethal self-defense items from legal stun guns to pepper spray.

"We want to stress that even after the changes to our products, we still carry a diverse line of inventory," said Blair. "We have achieved a perfect balance. We're diverse without being overwhelming. You can find something for everyone on your gift list and for yourself too."

Making more changes to the site, they have also recently launched an informational blog. Located at http://www.BoysToys2GirlsPearlsBlog.com, the site debuted in early December 2008. The blog will highlight certain products within the site as well as contain more general information about the site itself.

About BoysToys2GirlsPearls.com

Established in August 2007 by husband and wife Blair and Sue Shaffer, the site carries an extensive inventory of products designed for both men and women.

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Blair Shaffer and Sue Shaffer
http://www.BoysToys2GirlsPearls.com
(412) 875-5416

iePlexus, Inc.
http://www.iePlexus.com

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