Izenda Experiences Triple Digit Growth with Affordable Self-Service Reporting

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Izenda is the leading provider of self-service reporting and analysis platforms for web-based applications on the Microsoft platform.

Izenda, a leading provider of self-service reporting platforms for business users, grew dramatically with it's new focus on self-service OEM reporting. The company operates at the intersection of Software as a Service and Business Intelligence, two of the hottest areas of the technology sector. The company's software adds self-service reporting to online business applications so the users can customize reports without involving IT or engineering departments. Sales of it's flagship product, Izenda Reports, were strong resulting in 125% overall revenue growth based on fiscal year end.

In today's difficult economy organizations must be more nimble and efficient, but don't have million dollar budgets for complex BI initiatives. The company's software can be implemented in about a week costs up to 90% less than traditional Business Intelligence(BI) offerings. While traditional BI applications offer tremendous functionality, it can take 6-18 months before reports get delivered to users. This is too long for many organizations that must adapt to a rapidly changing business environment. Additionally, such offerings often require formal classroom training.

What's unique about Izenda's technology is that it permits ordinary business users to make any and all changes to reports after they are deployed. Competing offerings generally allow users to change a few pre-defined parameters, but most reporting changes have to go back to IT or the engineering team. Izenda's platform gets embedded and integrated into existing applications so users get a familiar experience. Users learn to use the tool by watching online videos rather than undergoing expensive classroom training.

Izenda CEO Sanjay Bhatia commented "Imagine a world where adding a comment to a blog article required IT or a consultant and took months to get completed. Those kinds of delays are still the status quo in reporting. When your stock price can fluctuate more in a day than it used to in a year, few firms can afford to wait for new reports. People don't generally need radically new reports. Instead, they need access to minor changes on a daily basis and that's what our platform is optimized for."

About Izenda

Izenda, LLC, a Georgia company, is the leading provider of self-service reporting and analysis platforms for web-based applications on the Microsoft platform. The firms corporate headquarters are located in Atlanta, GA and serves hundreds of customers worldwide. The company's web site is located at http://www.izenda.com and can be contacted by calling 1.888.IZENDA.1.


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