Matt Lafata Promoted to Vice-President of Sales & Marketing for HRchitect

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HRchitect, the leader in HR systems strategic consulting and Talent Management systems consulting, announced the promotion of Matt Lafata to Vice-President of Sales & Marketing.

I’m really excited about the direction in which HRchitect is progressing

December 18, 2008 – HRchitect, the leader in HR systems strategic consulting and Talent Management systems consulting, announced the promotion of Matt Lafata to Vice-President of Sales & Marketing.

Lafata has been with HRchitect for four years as the Director of Business Development and has been chiefly responsible for sales, marketing and strategic alliances.

“Matt has been such and integral part of the growth of HRchitect over the last four years,” commented Rick Fletcher, President of HRchitect. “Under Matt’s direction, our business has expanded greatly and will continue to do so as he naturally evolves into his ever expanding role. We’ve got lofty goals for 2009 and beyond and believe that Matt’s leadership is key to our continued role as the leading and most innovative consulting firm in the HR technology space.”

As Vice-President of Sales & Marketing, Lafata will lead HRchitect’s sales and marketing teams. Over the past two years under Lafata’s leadership, HRchitect has increased their revenue by an average of 40% in each year. Just recently, HRchitect has launched some creative programs under Lafata’s watch that have further established their name and credibility in the marketplace. Two in particular include the HRchitect Beauty Pageant Webinar Series and the HR Technology Happy Hour WebMingle.

The Beauty Pageants, which are moderated by Lafata, have quickly become the buzz of the industry. These fun and informational events provide exposure to a number of vendors in the talent management and HR systems space in a fun and informative format. Two are scheduled each month, focusing on a different segment of the Human Capital Management (HCM) marketplace.

The HR Technology Happy Hour Web Mingle, also hosted by Lafata, are weekly broadcasts that provide insight into the puzzling world of HR technology, discuss industry news and upcoming events, and provide insightful interviews with people in our industry - who they are, what they do, and why people should care.

“I’m really excited about the direction in which HRchitect is progressing,” stated Lafata. “One of my goals this year was for HRchitect to become a more marketing-driven company and I am extremely fortunate to have such an amazing team in place to help make that happen. Secondly, our business continues to diversify as clients are looking to us for consulting assistance in different areas. Fortunately our consulting team is second to none, making my job that much easier.”

Along with an increased emphasis on marketing, HRchitect is also focused on becoming an information resource for the Human Resources industry. HRchitect has recently launched an educational webinar series, including the previously mentioned and widely popular “Beauty Pageant” series. Webinars presented by HRchitect cover a wide range of subjects and encompass industry trends and happenings. In addition, HRchitect now manages two blogs covering industry news, vendor news, and useful information to help people solve the puzzling world of HR Technology.

“HRchitect thinks it is really important for HR practitioners to stay on top of changes in the HR technology arena,” continued Lafata. “We acknowledge this and have created the webinar series and the blogs to satisfy this need. We’ve also got some exciting things on the horizon for 2009 that people will also appreciate.”

Lafata is also the conference chairman for theHRshow, which was just recently announced. On June 11 and 12, 2009, HR and technology professionals will gather in Frisco, Texas (just north of Dallas) to network and participate in the largest regional HR technology event – theHRshow and additional information is available at

For more information on HRchitect, please visit

About HRchitect:
HRchitect is the leader in HR systems strategic consulting. As the premier Human Capital Management (HCM) and Talent Management systems consulting firm, our services include the selection, implementation, and integration of Human Resource Information Systems (HRIS), Talent Management Suites (TMS), Performance Management, Succession Management, Compensation Management, Learning Management, Competency Management, Talent Acquisition Systems, and Time & Attendance software.

As pioneers in assisting companies with creating HCM systems strategic plans and making sense of the confusing and ever changing HR software market place, HRchitect has the expertise that has propelled us to this enviable leadership position. HRchitect ensures that the creation of an HCM systems strategic plan will be based on the organization's unique needs, rather than the traditional "cookie cutter" approaches that are typically offered by other consulting firms.

HRchitect has unparalleled knowledge of the many vendors in the HR technology space and maintains complete vendor neutrality. As a result, organizations can feel confident that HCM systems and strategies are put in place with their best interest in mind. Utilizing HRchitect's services provides expertise that is generally not available anywhere else and has proven to be cost effective in helping to avoid costly pitfalls that can result from the lack of strategic plans.

Based in Dallas with consultants nationwide, HRchitect has completed over 500 successful client engagements over the past eleven years. Our clients include 1 out of every 5 companies on the Fortune 100 list.

To find out how HRchitect's HR software expertise can benefit your company, visit our website at or call 214.619.0888.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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Tiffany Appleby
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