OptiJob's HR SEO Eliminates "Renting" Job Postings

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OptiJob helps companies build lasting value in their career sites.

in recruiting - a place to build value over the long term.

OptiJob's human resource search engine optimization (HR SEO) services are prompting companies to ask a new question about online recruiting - are they "renters" or "owners" of their job postings?

Online job boards are big business dominated by a few and broadened by hundreds of niche job sites, as well as job aggregators that match candidates and open positions. Many large companies invest heavily in online recruiting, posting openings to job boards as well as refining their own career websites.

Yet beyond filling specific positions, most companies are not asking what value they are gaining from each option - job boards or their own websites.

"Filling a job with a job board listing is like renting an apartment," said Rick Fulton, OptiJob chief operating officer. "While renters have a place to live, perhaps a great environment with good neighbors, they are not building value in their own place. Corporate career sites are the "single-family homes" in recruiting - a place to build value over the long term."

OptiJob's HR SEO services help organizations benefit more from their recruiting investment and build their recruiting brand. Increasingly, job seekers are turning to search engines - there are now more than 30 million job-related searches monthly among the major search engines. Job boards receive a large amount of this candidate traffic, competing vigorously for top rankings.

Yet many companies with heavy investments career websites won't profit from increased searches. The very technology most large organizations use to automate their recruiting processes prevents their postings from being found by search engines.

OptiJob creates online visibility through HR SEO with highly relevant Web site addresses for each job. Each listing is search-engine friendly and appears among the top job search results. Job candidates are sent directly to the company's career site where they can apply online through the company's applicant tracking system.

OptiJob's flexible Web-based product has no upfront fee and its very affordable monthly pricing structure is a fraction of competitive services, helping organizations reduce their dependence on expensive job boards.

The company's special report, "How to Make Your Job Postings Search Engine Friendly" is available for download at http://www.optijob.com/report-download.aspx.

About OptiJob
OptiJob is a pioneering provider of search engine optimization for jobs. Its innovative HR SEO technology optimizes career websites, enabling customer job postings to be found by major search engines such as Google, Yahoo! and MSN. The OptiJob family of companies also provides valuable human capital hiring research, combining seven years of job posting activity from more than 200,000 online sources.


Gail DeLano
Fisher Vista/HRmarketer for OptiJob

Rick Fulton

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.


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