Atlanta, GA (PRWEB) December 21, 2008
Dreamland Bar-B-Que and TwinEngines (http://www.twinengines.com) announce the successful launch of Dreamland Bar-B-Que's newly redesigned ecommerce web site, DreamlandBBQ.com, and the introduction of an email marketing initiative, Big Daddy's Email Program. The improved web site allows customers to purchase John "Big Daddy" Bishop's famous bar-b-que ribs online, and have them shipped right to their home. The new email marketing program allows Dreamland BBQ to boost its brand exposure, strengthen customer relationships and increase online purchases. Dreamland BBQ restaurants are located throughout Alabama and Georgia, including the original Dreamland Caf)n Tuscaloosa, AL. Dreamland BBQ produces its legendary bar-b-que ribs for its ecommerce business using the same hickory fired brick pit used at the restaurants. With the new web site, Dreamland BBQ wants to offer customers the best possible shopping experience with an easy, online checkout process. Big Daddy's email program is focused on rewarding loyalty, solidifying relationships, and displaying a commitment to customer satisfaction.
DreamlandBBQ.com allows site visitors to easily shop for ribs, pulled pork, bar-b-qued chicken, hickory smoked sausage, salads, side items and desserts. Online specials, gift cards, gift baskets and Dreamland gear are also available. The site provides visitors with all the information needed to feel right at home, including recipes, food preparation tips, history, shipping and catering options, and information on each restaurant. The enhanced checkout process enables shoppers to use gift cards and to apply promotional codes received in the new email campaigns. Web analytics and CRM added to the suite of online administration tools provide detailed purchase information and the ROI data for all online campaigns and email marketing promotions.
"The improved DreamlandBBQ.com positions us among our industry's leaders in ecommerce and internet marketing. TwinEngines did a great job of extending the Dreamland BBQ brand online and helping us to leverage the Internet as a valuable sales and marketing channel," said Betsy McAtee, Director of Marketing & Purchasing of Dreamland BBQ. "TwinEngines understood our commitment to ensuring a positive experience for our current and prospective customers and built the online tools for us to effectively manage our operations. We couldn't be happier."
"Dreamland BBQ is dedicated to creating positive online experiences for their customers, matching the warmth and sense of family found at the original Dreamland Caf¢ said Jack Burnett, eBusiness Director of TwinEngines. "We developed the site to reflect the history of Dreamland BBQ, the quality of Big Daddy's bar-b-que, and the friendly customer service Dreamland BBQ consistently provides to its customers."
TwinEngines specializes in Value Chain Optimization and eBusiness solutions for manufacturers in the Southeast. Founded in 1995, the company assists manufacturing companies in their efforts to do business online, to increase productivity and to maximize profits by synchronizing information flow throughout the organization and with customers and vendors. The company's strategic consulting and tactical solutions address manufacturer's business needs, creating measurable returns on their technology investment. For more information about how TwinEngines helps manufacturing companies to increase productivity, efficiency and competitive advantage, please visit http://www.twinengines.com.
About Dreamland Bar-B-Que
Since 1958, Dreamland BBQ has become a tradition throughout the Southeast for those people looking for the best ribs anywhere. They still grill their ribs on a hickory fired pit so good that Big Daddy once told a customer he could take out his dentures and eat his ribs. The legend of Dreamland's famous ribs has grown throughout the state of Alabama and beyond. For those who cannot make it to one of their restaurants, Dreamland BBQ takes orders online where you can have a little their Southern goodness shipped right to your door. Whichever route you choose, when you eat Dreamland BBQ, you'll get to discover for yourself why there Ain't Nothing Like 'Em, Nowhere!